business week 5
kiikaflawton
business_week_5.rtf[INSERT TITLE HERE] 1
Running head: [INSERT TITLE HERE]
[INSERT TITLE HERE]
Student Name
Allied American University
Author Note
This paper was prepared for [INSERT COURSE NAME], [INSERT COURSE ASSIGNMENT] taught by [INSERT INSTRUCTOR’S NAME].
PART I: SHORT RESPONSE
Directions: Please answer each of the following questions. Please ensure that your responses are at least 1 to 2 paragraphs in length. When using outside resources, please be sure to use proper APA format. Please visit the Academic Resource Center for concise APA guidelines.
1. Identify six ways to establish your credibility in persuasive messages.
2. Describe the four steps of the AIDA model for persuasive messages.
3. What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or e-mail? Rewrite the following e-mail subject line following these guidelines: "Rejection of your proposal for a four-day workweek"
4. As CEO of your company, you are drafting an e-mail to persuade your managers of the need to minimize wastage of paper, power, and other resources in order to reduce the company's carbon footprint. What format would you choose to convey this message and why? Would you use the direct approach or the indirect approach in organizing this message? Justify your choice. Draft the message using your chosen format and approach.
5. How would you increase the emotional appeal of the following persuasive message?
"Our soup kitchen provides food to over a hundred homeless people everyday. We get no funds for this from the government, and our funding comes exclusively from private individuals and corporations. Please consider contributing time and/or money to our group to help us run these soup kitchens. To make a contribution, call 123-4567."
6. What are the guidelines for developing an effective persuasive claim?
7. Briefly explain the difference between selling points and benefits, giving an example of each.
8. Describe ways in which you can minimize the importance of price in a sales letter. Also outline ways in which you can address audience objections to the price of your product.
9. You are manager at "Indigo," a company that manufactures and retails stylish, affordable office-wear for men and women. The company has over 50 retail stores across the country and an online store. You wish to announce the launch of your new Fall-Winter collection to customers. Craft a message using the AIDA model for this purpose and then adapt the same message for use in social media.
10. Outline at least four legal aspects that must be considered when developing marketing and sales messages.
PART II: REFLECTION PAPER
Directions: Please write a 2-3 page reflection paper on your textbook readings for the week. Use APA format and cite the text, as necessary.
Please visit the Academic Resource Center for concise APA guidelines.
