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1. Taking courses in Google or Lydia.com to prepare for Google Certifications

Google Analytics Academy courses for Google Analytics IQ exam preparation https://analyticsacademy.withgoogle.com/explorer

Digital Analytics Fundamentals

Google Analytics Platform Principles

Ecommerce Analytics: From Data to Decisions

Mobile App Analytics Fundamentals

Google Tag Manager Fundamentals

Or Google Adwords and Analytics related courses in http://www.lynda.com/

Write 400 words essay for each course on your own reflections and your own ideas on how you would apply what you learned in the course, in a business

Post it on the discussion board on the D2L

Up to 1% per essay per course ( up to 5 essays per student)

2. Google Analytics IQ Certification

What is the Google Analytics Individual Qualification (GAIQ)?

“The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test.”

Google provides a certificate if you pass an online test.

FAQ: https://support.google.com/analytics/answer/3424287

How to prepare for Google Analytics IQ: https://support.google.com/analytics/answer/3424288?hl=en

After passing the exam, write and post an 400 words essay about your own experiences and reflections. Include “how you prepared for the exam? Suggest three of your own ideas how you utilize Google Analytics?”

Up to 2% of the course

Those who already passed the exam prior to Sep. 1, 2015 are not eligible to this bonus

4. Watch movies

Watch movies: “Money ball” ,“The Social Network”, “Julie & Julia” “Steve Jobs: One Last Thing”

Write an essay in your own words (at least 400 words) about your own opinions and reflections about the movie (e.g., what you liked and what you disliked in the movie)

In addition, include your own thoughts about the following questions

Money Ball: your thoughts about Sabermetric approach

The Social Network: What are success factors of the Facebook? Why was the Facebook successful while others were not so?

Julie and Julia: What are success factors of a blog? Why was Julie's blog successful while others were not so?

Steve Jobs: One Last Thing: What made Steve so successful? What he had to pay for to be successful?

Up to 1% per essay per movie, up to 4 essays in movies

5. Read Books

Read Books: “Google Adwords for Dummies (2nd ed)”, “So What’s your point?”

In case of Google Adwords (read the following chapters (2nd Ed): Discovering Your Online Market, Choosing the Right Keywords, Writing Magnetic Ads,  Improving Your Campaigns through Keyword Management, Making More Sales with Google Analytics or (3rd ed): Ch. 4, 5, 8, 11, and 13)

Write an essay in your own words (at least 400 words) about your own opinions and reflections after reading the book “ (e.g., what you like or dislike about this book)

Please also include the top two things that you learned and your own idea on how you would apply them in a business

Up to 1% per essay per book, up to 2 essays in this area