Business

Project 2

Write a work plan for the short, informational report detailed in your textbook in #3, p. 318 and the

report itself. Be sure to include:

a. Your work plan (see p. 251)

i. Statement of the problem

ii. Purpose and scope of work

iii. Your audience

iv. Sources and methods of data collection/research (see p. 253, 256-257)

v. Preliminary outline—this should indicate whether you will use the direct or

indirect approach. You will probably use a category organization (see pp. 259-60),

but you may choose another organizational style if it’s appropriate.

vi. Task assignments and schedule

b. See pp. 295-309 for a sample report. However, remember that your report should not be

that long or that formal. You do NOT need a title page, a memo, a table of contents, an

executive summary, or a recommendation. In your report:

i. Include an introduction, body, and conclusion (see p. 281)

ii. The body must include specific examples of real companies using the strategies

that you discuss.

iii. Include an appropriate visual (see pp. 285-94)

iv. In reporting your research (secondary), use at least one quotation, one paraphrase,

and one summary. Use three different resources. (Document using APA style; see

Appendix B and the Purdue site at

https://owl.english.purdue.edu/owl/resource/560/05/. In general, the business

discipline uses APA, Chicago or Harvard documentation styles; since you are more

likely to use APA in school, we are practicing it here.)

v. Use white space, bullets, and headings as you revise for clarity, conciseness, and

readability (see pp. 108-11)

vi. Use correct grammar and punctuation. Be sure to proofread!

vii. Use the active voice.

viii. Combine your sentences correctly and elegantly; use a variety of structures in your

paragraphs, and keep your most important ideas in main/independent clauses.

Submit the work plan and report to the appropriate D2L dropbox.