write essay relate to attachments

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Event Management Business Case Studies

Convention Centers USA Las Vegas Convention Center

Venetian Palazzo

Las Vegas Orlando Chicago San Diego New York City

Convention Centers USA

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Las Vegas Convention Center Sands Expo and Convention Center Mandalay Bay Convention Center 150,000 hotel rooms Proximity of McCarran International Airport Broker deals during day, hit town at night

Las Vegas

Orlando Orange County Convention Center

2nd largest convention center in USA Proximity to Disney World & Universal Studios Business and pleasure destination Center for medical tourism

Lake Nona Medical Center

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Chicago McCormick Place

Largest convention center in North America Proximity to downtown Chicago (2 miles) 175 meeting rooms/ballrooms, halls/

theaters O’Hare International Airport - 12 miles Annual National Restaurant Show - May

San Diego San Diego Convention Center Waterfront and marina location Adjacent to Gaslamp District restaurant area Proximity to SD International airport (4 miles) Comic-Con International

Comic book convention - 126,000 attendees

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New York City Jacob J. Javits Convention Center West side of Manhattan Island Self-named “Marketplace for the World” Proximity (1 hr) to 3 major international airports Annual International Hotel Show - November

Preeminence of Las Vegas

Top trade show destination for 17 years 19,000 meetings, incentive programs. conferences and exhibitions annually 2015 - home to 6 of the top 10 shows 10.5 million square feet of exhibit space 150,000 hotel rooms

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Ten Reasons to Hold an Event in Vegas

Accommodations Convention services Increased attendance Convention centers Air service

Location Weather Transportation Dining LVCVA

Las Vegas Convention & Visitors Authority

Lead distribution Attendance promotion Site inspection arrangements Familiarization tours Facility & contact information LVCVA housing assistance Local supplier coordination

Promotion assistance Press releases/press kits Visitor brochures/guides/maps Calendar of events and shows Trade show planning services Registrations staffing Destination research

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Las Vegas Convention Center Owned and operated by the Las Vegas Convention and Visitors Authority (LVCVA) One of the largest convention centers in the world - hosts 200,000 participants Purpose is to increase occupancy rates of local hotels and resorts Funded by hotel room taxes (TOT)

Las Vegas Sands Corp

Sheldon Adelson, CEO, previous owner of Computer Dealers’ Exhibition (COMDEX) Owner operator of the Sands Hotel - demolished in 1996 Venetian opened in 1999, Palazzo 2007 Adjacent to the largest privately owned and operated conference center in the U.S.

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New Integrated Resort Paradigm

MICE focused design and development Large number of guest rooms Extremely large standard guest rooms High end dining, retail and shows Extensive exhibition space and facilities

Venetian Palazzo

7,000 suites - largest hotel in the world 320 meeting rooms 85,000 square foot ballroom 2.25 million square feet of MICES space

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Guest Room Design - All Suite

Largest standard guest room - 650 square feet - Guinness World Record holder Marble foyer entrance Large sunken living/meeting room 2 phone lines + fax line + high speed internet Room service pantries every two floors

Meeting Planning at Venetian Palazzo

Level of service by convention services staff - adapt to work styles of meeting planners Meeting room layouts easy to manage when scheduling multiple meeting and break outs Large guest rooms offer comfort and ability for attendees to share rooms Distraction factor of Vegas minimized by onsite amenities - restaurants, shops, nightclubs, pools, casino

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Group Business Mix

60% corporate meetings 30% exhibitions, conferences 10% incentives, special events

Group Business Room Nights

915,000 group room nights in 2014 Consumed Sundays through Thursdays Represents 30% of property’s total business Projected to grow to 1,000,000 by 2016

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Group Business Room Rates

Difference between group & leisure rates Leisure rate is 20% higher than group rate Due to higher demand on weekends Due to no third parties involved Groups are preconditioned to negotiate

Sands Expo Center

Largest privately owned and operated conference center in the U.S. Adjacent to Venetian Palazzo resort 1.9 million square feet of meeting rooms and show floor - 2nd largest in Vegas Host to 10 of the largest trade shows in the United States

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Sands Expo

Ceiling clearance 32 feet Floor load 250 pounds per square feet 20 x 50 foot freight doors access floor Utility systems provided include telephones, fiber optics, T1, T3, wireless internet, IADN lines, compressed air, water drains and electricity

Sands Expo Center Clients

One day it houses thousands of slot machines The next, hundreds of nurses A week later, it’s filled with rows of guns, bullets and camouflage gear

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Global Gaming Expo (G2E) 17,000 Attendees

The nation’s largest gathering of gaming industry professionals Panels of industry experts discuss trends in casino technology and business, while game manufacturers show off their newest creations

Interbike Expo 18,000 Attendees

After a 2 day outdoor demonstration of bicycle products at Bootleg Canyon in Boulder City, the Interbike International Bicycle Expo takes over the Sands Expo for 3 days of exhibits, product launches & seminars

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AAPEX & SEMA Show 120,000 Attendees The Specialty Equipment Market Association and Automotive Aftermarket Product Expo arrives every Fall to host the biggest automotive specialty products display in the world Aftermarket products for cars and trucks are exhibited on showpiece cars scattered throughout the trade show floor

Shooting, Hunting & Outdoor Trade Show 70,000 Attendees

The SHOT show is a must see for any gun enthusiast It is the largest trade show for professionals involved with shooting sports and hunting 1,600 exhibitors, 630,000 square feet

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World Shoe Association Show 20,000 Attendees Shoe buyers and sellers make the trek to Vegas for the largest footwear exhibition in the world The exhibition includes far more than just sneakers and sling backs - hundreds of accessory buyers and distributors take part as well

Off-Price Specialist Show 10,000 Attendees This exhibition which coincides with Fashion Week, maintains that “everyone who loves fashion loves a bargain” It is the largest exhibition of its kind in the country and features vendors and buyers who hawk and shop for below-wholesale clothing, accessories and footwear

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Photo Marketing Association Show 30,000 Attendees

Photo enthusiasts, photographers, manufacturers and retailers Previously targeted photo retailers Hopes to attract photographers with new marketing strategy

HIMSS Annual Meeting 30,000 Attendees Nonprofit group focused on optimizing information technology and management systems for the betterment of health care Represents healthcare providers, government groups and corporations, and the conference includes educational workshops, technical exhibits and networking events

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GlobalShop 10,000 Attendees

World’s largest annual event for retail design and shopper marketing Sands Expo is transformed into a pseudo- shopping mall with thousands of square feet of store fixtures, products and accessories including shelving, mannequins, signs and displays