Casino gambling was once considered a vice and immoral and limited to very few jurisdictions. Today the gaming entertainment industry is accepted in most all communities and continues to expand rapidly. What do you think are the reasons that casino compan

HMD 101

1

Dena Tripp Co-Founder

Nothing Bundt Cakes

Founders Debra Shwetz and Dena Tripp started Nothing Bundt Cakes in Las Vegas in 1997, simply to please their family and friends. By using the purest ingredients, handcrafted recipes and imaginative decorations, Nothing Bundt Cakes has grown into the warm brand that it is today

Dena Tripp and Debbie Shwetz

HMD 101

2

November 2015 - 140 Stores Nothing Bundt Cakes has developed into a simple, niche concept with limited direct competition Our specialty is providing an incomparable gift food product; which, when given or received, leaves a lasting impression We compete by offering a delectable, new luxury product at an affordable price

Each cake celebrates a special moment or occasion and

captures the warm memories of yesterday with the fresh approach of today

HMD 101

3

Nothing Bundt Cakes Concept Premium quality bundt cakes Ten flavors in four sizes Cascading down each cake is a luscious signature cream cheese frosting Within our doors, everyone finds a smile and warm sense of welcome

Nothing Bundt Franchising LLC Franchise Business Review

Top 50 Franchise (2012, 2013 and 2014) Franchise Business Review

Top 40 Food Franchise (2014) Restaurant Business

The Future 50 (2013)

HMD 101

4

Franchisee Initial Investment Initial investment ranges from $365K - $488K Initial franchise fee of $30,000 Grand opening allocation $5,000 – $15,000 Build out, signage, equipment Initial inventory, working capital 5% royalty and 3% marketing fee collected weekly

Brand Provides Franchisees A happy, celebratory and fun business Reasonable hours of operation - family time Business to business gift giving revenue stream Protected territories Founders who are still actively engaged

HMD 101

5

Proven business model Proprietary cake designs Exciting, warm and inviting interiors Extremely loyal guests A unique niche in the gift market Premium ingredients and products

Brand Provides Franchisees

Brand Provides Franchisees Comprehensive training Site selection and bakery design assistance Detailed and organized opening process Clear, consistent and valuable communication A confidential operations manual Ongoing strategic local store marketing Operations tools and services

HMD 101

6

Ryan Patel Vice President Global Development

Pinkberry Ventures

Patel Pinkberry Portfolio Oversees global business in 23 countries GM - ops, marketing, supply chain for

Latin America Japan Philippines

HMD 101

7

Cultivating and growing multicultural brands Committed to human connection 2015 Executive of the Year

Los Angeles Business Journal Board of Directors, American Red Cross

Los Angeles Region

Patel Passions

Brand Experience Pinkberry Wet Seal Retail Jamba Juice BJ’s Restaurants Panda Express

HMD 101

8

Menu items Price points Sense of place Location Service method Unique selling points

The Restaurant Concept

Pinkberry. It Tastes as Good as it Makes You Feel.

HMD 101

9

Innovative Yogurt Retailer Yogurt flavors, fresh cut fruit, premium toppings Experience - store design & customer service One of fastest growing global retail brands 260 stores in 23 countries Maintaining integrity and consistency of the brand while incorporating local tastes

Lucama - Peru

Design and Customer Service Philippe Starck - store design Le Klint - furniture and lighting Customers greeted with “Welcome to Pinkberry” Handed product with two hands by server Samples are freely given out Customers may replace a product they don’t like for another choice

HMD 101

10

Expectations of Customers/Partners Sophisticated customer profile internationally People know brands and like experience Pinkberry is “an impulse piece” Core customer wants “light and refreshing” Partners want consistency in design, feel, service and product