marketing homework

Q1:

http://www.referenceforbusiness.com/encyclopedia/Cos-Des/Customer-Relations.html

http://www.entrepreneur.com/article/77686

Customer relations is the process by which companies gives the customer satisfaction and loyalty of the customer. however a customer benefit from having a good relationship with the company they might have offers, discounts, they will be more loyal to you if you keep in up to date of what’s new in the company.

Q2:

http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7772

go under the introduction you will find the answer

Q3:

http://www.thewisemarketer.com/features/read.asp?id=119

http://barnraisersllc.com/2015/10/big-business-benefits-customer-lifetime-value/

choose the best of both

Q4:

http://www.isixsigma.com/dictionary/value-stream-mapping/

http://faculty.msb.edu/homak/homahelpsite/webhelp/Content/Value_Map_Overview.htm

Q5:

this one is about low involvement

http://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=00989258&AN=6430524&h=y3PjaYP%2bdy1urJWVbhk9%2fKKlrcmSmjm9r4ad3%2bU6Ta%2fqICqTn7OYPfOeS7GUQFx9cDIwG4viW0z6Lc%2fJK%2bVzug%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d00989258%26AN%3d6430524

this one is about high involvement

http://www.adcracker.com/involvement/Consumer_Involvement_Theory.htm

Q6:

Culture is the most basic cause of a person's wants and behavior. Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Many subcultures make up important markets. Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. Unlike nationality or ethnic subculture, social class is determined by a combination of many variables, such as occupation, income, education, and wealth. Social scientists have identified seven social classes within the American culture, ranging from upper class to lower