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Culture

CHAPTER 3

Key Topics

3-1 Culture and Society

3-2 The Building Blocks of Culture

3-3 Some Cultural Similarities

3-4 Some Cultural Variations

3-5 Popular Culture

3-6 Cultural Change and Technology

3-7 Sociological Perspectives on Culture

Culture and Society

Culture and Society

Culture: the learned and shared behaviors, beliefs, attitudes, values, and material objects that characterize a particular group or society

Society: a group of people that has lived and worked together long enough to become an organized population and to think of themselves as a social unit

Culture involves the products of a society. A society shares a culture.

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Culture and Society

Characteristics of culture

Learned

Transmitted from one generation to the next

Shared

Adaptive and always changing

Culture and Society

Material culture consists of the tangible objects that members of a society make, use, and share.

Nonmaterial culture includes the shared set of meanings that people use to interpret and understand the world.

Material culture examples: tools, jewelry, pottery, clothing, and furniture

Nonmaterial culture examples: political opinions, religious beliefs, and marriage patterns

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Culture and Society—Application

What are the material and nonmaterial cultures of …?

Football

School

Eating in a restaurant

Football: material=ball, pads, whistles; nonmaterial=rules, cheers

School: material=books, computers, desks; nonmaterial=behaviors, valuing grades

Restaurant: material: dishes, cash register, booths; nonmaterial=customary behaviors, valuing good service, expecting to pay

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The Building Blocks of Culture

Building Blocks

Symbol: anything that stands for something else and has a particular meaning for people who share a culture

Different forms of symbols:

Words

Gestures

Visual images

Physical objects

Examples: Words: chair, tomorrow, hope

Gestures: wave, salute

Visual images: tattoos, logos

Physical objects: cross or wedding ring

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Building Blocks

Symbols:

Distinguish one culture from another

Unify or divide a society

Change over time

Veil can be a symbol of respect or domination.

Confederate flag is a source of pride or offense.

“Green” is not used to mean environmentally responsible.

Discussion: Should nativity scenes by allowed in public places at Christmastime?

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Building Blocks

Language is a system of shared symbols that enables people to communicate with one another.

Language is important.

It makes us human.

It helps us interact.

It directs our thinking, controls our actions, and gives us a sense of belonging.

Discussion: How does language make us human?

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Building Blocks

Language influences how we perceive genders, races, and ethnicities.

Words create and reinforce both positive and negative images.

Discussion: Is it acceptable to use racist or sexist terms to describe oneself or one’s group? Is there anything wrong with the traditional use of language such as businessman, chairman, mailman, or mankind? Is it acceptable to use he to refer to individuals who may be male or female?

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Building Blocks—Application

What are some uses of the word “black” to mean something negative?

What are some uses of the word “white” to mean something positive?

Examples of answers: black mood, black hats; whitewash, white as symbol of purity

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Building Blocks

Values are the standards by which members of a particular culture define what is good or bad, moral or immoral, proper or improper, desirable or undesirable, beautiful or ugly.

Major U.S. values include achievement and success, activity and work, humanitarianism, efficiency and practicality, freedom and equality, democracy, and individuality.

Values are shared by groups or societies. They do not belong only to individuals.

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Building Blocks

Building Blocks

Norms are society’s specific rules of right and wrong behavior.

Norms tell us what we should or should not do.

Building Blocks

Characteristics of Norms

Most are unwritten.

They are instrumental.

Some are explicit while others are implicit.

They change over time.

Most are conditional.

Norms can be rigid or flexible.

Building Blocks

Folkways: norms that members of a society look upon as not being critical and that may be broken without severe punishment

Mores: norms that society considers very important because they maintain morals and ethics

Examples: folkways: eat with a fork; cover your mouth when you cough; dress in style

Mores: Don’t murder; cover genitals in public

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Building Blocks—Application

Identify whether it is a folkway or more.

Drive at or below the speed limit.

Protect children from physical harm.

Don’t cheat on your spouse.

Chew with your mouth closed.

Speed limit: folkway

Protect children: more

Don’t cheat: more

Chew: folkway

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Building Blocks

Taboos: strong prohibitions of any act that is considered to be extremely offensive and forbidding because of social customs, religious or moral beliefs, or laws.

Laws: norms that are defined and enforced by a political authority

Laws may reflect either mores or folkways.

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Building Blocks

Sanctions: rewards for appropriate behavior and penalties for inappropriate behavior

Sanctions vary in strength and can be positive or negative.

A hug

A prison term

Getting fired

Some Cultural Similarities

Similarities

Cultural universals: customs and practices that are common to all societies

All cultures include bodily adornments, dancing, food taboos, ideas about modesty, and expectations for mourning.

Cultures differ in the expression of the universals.

Similarities

Similarities

Ideal culture: the beliefs, values, and norms that people say they hold

Real culture: actual everyday behavior

Example: Many people exceed the speed limit.

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Similarities

Ethnocentrism is the belief that one’s culture and way of life are superior to those of another group.

Cultural relativism involves recognizing that no culture is better than another and that a culture should be judged by its own standards.

Discussion: In what ways is ethnocentrism functional? In what ways is ethnocentrism dysfunctional? In what ways is cultural relativism functional?

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Variations

A subculture is a group or category of people whose distinctive ways of thinking, feeling, and acting differ somewhat from those of the larger society.

Subcultures can be based on ethnicity, religion, politics, age, physical disability, or social class.

Variations

A counterculture deliberately and consciously rejects some of the basic beliefs, values, and norms of the dominant culture.

Countercultures can range from the Ku Klux Klan to the Old Order Amish.

Variations

Variations

Multiculturalism refers to the coexistence of many cultures in the same geographic area, without any one culture dominating another.

Multiculturalism is also called cultural pluralism.

Discussion: Is cultural pluralism good for a society? Why or why not?

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Variations

Culture shock is a sense of confusion, uncertainty, disorientation, or anxiety that accompanies exposure to an unfamiliar environment.

We react to differences in personal hygiene, privacy, food, and personal space.

Popular Culture

Popular Culture

Popular culture refers to the beliefs, practices, activities, and products that are widely shared among a population in everyday life.

Mass media: television, music, magazines, radio, advertising, sports, fashions, movies

Discussion: How are we influenced by television? By advertising? By music? By clothing fashions?

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Popular Culture

Cultural imperialism involves the cultural values and products of one society influencing or dominating another society.

American fast food restaurants, toys, music, and advertising are available in most countries of the world.

Cultural Change

Culture is transmitted to new generations.

New behaviors and beliefs adapt to existing ones through cultural integration.

Life would be chaotic and unpredictable without cultural integration.

Cultural Change

Diffusion: the process through which components of culture spread from one society to another

Internet is available throughout the world.

Diffusion can occur through trade, tourism, immigration, or invasion.

Diffusion is not the same as cultural imperialism.

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Cultural Change

Invention: the process of creating new things

DVD was invented in 1995.

Innovation: turning inventions into mass-market products

Henry Ford began mass producing automobiles.

Discovery: exploration that results in new products

Penicillin prolongs lives.

Cultural Change

Cultural lag refers to the gap when nonmaterial culture changes more slowly than material culture.

Cell phones were invented before our norms for when to use them.

Reproductive technologies are available but there is still confusion about the moral issues.

Sociological Perspectives on Culture

Perspectives

Functionalists focus on culture as a cement that binds society.

Conflict theorists argue that culture can generate enormous inequality.

Perspectives

Feminist scholars focus on gender differences.

Symbolic interactionists study how people interpret and transmit culture.

Perspectives—Application

Identify the sociological perspective.

Similar beliefs create solidarity.

Culture benefits the wealthy.

Core values unify a society.

Women and men experience culture differently.

Language shapes our views and behaviors.

Similar beliefs: functionalism

Culture benefits: conflict

Core values: functionalism

Women and men: feminism

Language: interactionism

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Chapter Review

What is culture?

Describe the building blocks of culture.

In what ways are cultures similar and different?

How are we influenced by popular culture?

How do cultures persist and change?

Discuss the different perspectives on culture.