Assignment - Hyundai Motor Company in China (Case Study)

Case: Hyundai Motor Company in China

Tasks

1) Summarize HMC’s globalization strategy. Why did they choose this strategy?

2) HMC’s international supply chain provided the company with a competitive advantage in

China. What is the competitive advantage and how could it emerge?

3) Assess the cross-cultural and country risks from HMC’s perspective in India and China (use

either historical data or (if this is not accessible) current data). Does your assessment

correspond with HMC’s experiences in both countries? Which problems did the company

face and how were they solved?