write 2 pages

Term Paper Outline Format (Due: midnight, Monday, Nov. 2) *One submission per group through Moodle

***Our internal deadlines: Literature Review 10/27

          Introduction, Topic Description, etc. 10/30

Online, offline, and mixed retailing in a global context (WRITE BETTER IDEAS!)

Nouf Alkharashi, Shradha Arora, Rose Chang, and Sara Stevens

California State University, Northridge

e-commerce, brick-and-mortar strategies, global retail (PLACEHOLDER)

Topic description including the goal (one paragraph)

Introduction (1-2 pages)

·       Backgrounds

·       Motivation

·       Goal

Specific content ideas:

Overview of topic (general perspectives, brief historical background, etc.)

Sales (economic perspective)

Social Media Strategies (Instagram, Facebook, Pinterest etc.)

Target Markets (consumer perspective)

Literature Review (8-9 pages, you can use your key concepts as the title)

·       E-Commerce Strategies  (a word, phrase, or sentence) ROSE

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   References

·       Brick-and-Mortar Strategies (a word, phrase, or sentence) SARA

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   References

·      

Combination Platforms (Integrated Platforms, whatever you decide to call this)t (a word, phrase, or sentence) NOUF

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   References

·       Regional Retailers in Global Market Examples (a word, phrase, or sentence) SHRADHA (see Term Paper Topic Selection document for examples. Regions: EU/UK, India, South Korea/Japan)

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   Specific content (2-3 sentences only)

o   References

Conclusion (1-2 pages, title only in outline)

References (12-15 including 9-10 peer reviewed articles, use separate page)

Bravo, R., Iversen, N., & Pina, J. (2011). Expansion strategies for online brands going offline. Marketing Intelligence & Planning, 29(2), 195-213.

Constantinides, E., Lorenzo Romero, C., & Alarcon-del-Amo, M. (2014). Determinants of use of social media tools in retailing sector. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 44-55.

Grewal, D., Janakiraman, R., Kalyanam, K., Kannan, P., Ratchford, B., et al. (2010). Strategic online and offline retail pricing: A review and research agenda. Journal of Interactive Marketing, 24(2), 138-154.

Riquelme, I., & Román, S. (2014). The influence of consumers’ cognitive and psychographic traits on perceived deception: A comparison between online and offline retailing contexts. Journal of Business Ethics, 119(3), 405-422.

Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does relationship quality matter in e-services? a comparison of online and offline retailing. Journal of Retailing and Consumer Services, 17(2), 130-142.