Essay I NEED IT TOMORROW MORNING AT 11am OCT 11

1

Running Head: ARTICLE DISCUSSION

2

ARTICLE DISCUSSION

ARTICLE DISCUSSION

Insert your name

Course

Professor’s name

Date due

Article Discussion

What is the relationship between Chinese Exporters and U.S Exporters from China’s perspective? (From article: an investigation of the relationship between Chinese Exporters and U.S Importers from China’s Perspective)

In many of the Western countries, there often exists a relationship between the buyers and the suppliers. The imports and exports between U.S and China increased rapidly when China embarked on economic reforms in the year 1978. This issue is addressed by studying the relationship between the Chinese Exporters and U.S Exporters from China’s perspective. Since China is the most worldwide manufacturing base, many nations including U.S pour their foreign investments to China. In both of the countries, the trading policies have undergone dramatic changes. The textile industries of the two nations have had many conflicts and problems as well as the intervention of trade policy in the last three years. Thus, both countries have had struggle with the lack of quotas which has brought many qualms for the logistics, shipping, and deliveries. Companies in the U.S adopted a cooperative approach to managing their relationships with their suppliers, china inclusive. By developing a cooperative relationship, it means that the two firms share all the risks and uncertainties that occur in the business. It can be argued that, in both countries, the textile industry thrived because of the technology and the believe that they share common goals and mutual benefits (Dirks 1999).

How does the strategic sourcing affect the buyer-supplier relationship? (From article: industrial management and Data systems. Strategic sourcing the textile and apparel industry)

Strategic sourcing merely denotes the process of organization, evaluation, implementation and control of the highly significant sourcing decisions so as to meet the company’s set goals and objectives. The strategic sourcing has an effect on consumer and seller association, supplier evaluation and the sourcing performance of the buying firms. Likewise, vendor evaluation considerably influences the consumer-seller relationship. Sourcing is the critical consideration of textile and apparel firms to improve their competitiveness. Sourcing affects production, distribution and the financial strategies that a company can put its effect. Strategic sourcing can be utilized by a business so as to maintain or increase its competitiveness. A beneficial buyer-supplier relationship needs to be developed so as to manage suppliers and integrate suppliers into the supply chain. Interaction between providers and buyers leads to collaborative advantages of both parties in the marketplace. Supplier evaluation is a process that is linked to Buyer Company’s decision-making process and supplying firm’s behavior. Supplier evaluation acts as a tool to interconnect buyer’s perceptions and the seller’s performance and abilities. Supplier evaluation serves as a tool to quantify and link the measurements to the vendor so that the supplier knows firm’s current performance and the buying firm’s expectations. Strategic sourcing helps in appreciation of buyer-supplier cooperate relationships. In the sourcing, it is the managers who play a critical role in maintaining those relationships and ensuring effective communication with the consumers. The result of strategic sourcing is to measure supplier performance. Decisions regarding the sourcing strategy define the set of vendors for first consideration. Strategic sourcing affects the way the buying firms identify their key providers and how the vendor program is designed and implemented (Chen, Paulraj and Lado 2004).

What are the factors that influence the consumers’ perceived prices for multinational products?(From the journal of consumer marketing)

Today’s economy intertwined with numerous key players in various countries. Many factors influence the consumers’ prices for multinational products. To begin with, there is the issue of quality of a given product. For instance, customers prefer products made in U.S.A rather than in China. Customers’ believe that products made in U.S.A are of high quality and value than those made in China. Consumers’ Demographic characteristics and economic development of a country are the other key factors that influence consumers’ perceived prices for multinational products. Research has shown that US female buyers evaluated foreign goods higher than their male counterparts. The same case applies to Canadian consumers. Young consumers value foreign goods more positively than the older ones. Educated buyers with high levels of income tend to accept the foreign goods than the low educated who have low levels of revenue. On the issue of economic development of a nation, the consumers view that economically developed produce high-quality goods and products. It is these stereotypes that affect the buyers’ evaluation of the product (Gargi Bhaduri and Jung Ha-Brookshire 2015).

References

Dirks, K. T. (1999). The effects of interpersonal trust on work group performance. Journal of applied psychology, 84(3), 445.

Chen, I.J., Paulraj, A. and Lado, A.A. (2004), “Strategic purchasing, supply management, and firmperformance”, Journal of Operations Management, Vol. 22 No. 5, pp. 505-23.

Gargi Bhaduri, Jung Ha-Brookshire. 2015. Gender differences in information processing and transparency: cases of apparel

brands’ social responsibility claims. Journal of Product & Brand Management 24:5, 504-517.