first assignment for tutor beth

Assignment 4: Twitter

Your firm has been asked to assess the strategic of position of a major player in the social media industry. Your task is to:

· Create a strategy map for Twitter that incorporates a Strategy Map, Balanced Scorecard and Action Plan.

Please reference online information sources appropriately using endnotes. Please use APA style when citing and referencing information. http://apastyle.apa.org/.

Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?

Suggested Readings:

· Kaplan, Robert S., and David P. Norton. "Strategy Maps." Strategic Finance 85, no. 9 (March 2004). http://www.imanet.org/docs/default-source/sf/0304kaplan-pdf.pdf?sfvrsn=0

Requirement：

Assignments will be to respond to the specific questions. These are described further on in this course outline. Each assignment shall be limited to three single spaced pages plus diagrams and appendices. A paper version or hard copy of the assignment shall be handed at the start of class which it is due. Please use APA style when citing and referencing information. Please have some SWOT and suggestion or solution staff。