Writing Style APA

Introduction:

Corporate Social Responsibility 

This week, as you review the required resources and research three external resources (not Wikipedia), think critically about social movements and social responsibilities. There are always positives and negatives to most movements. Think about who should be responsible for social issues: individuals, employees, communities, churches, businesses, government, or others.

Review the resources listed in the Books and Resources area below to prepare for this week’s assignment(s).

Complete the following Spotlight on Skills if you need assistance with the tools used to complete your assignments.

Spotlight on Skills: Developing a PowerPoint Presentation

For this assignment, you will prepare a PowerPoint presentation. For help in using this tool, review this PowerPoint Tutorial .

Reference	Instruction
Cohen, W. A. (2009). What Drucker taught us about social responsibility. http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=35755461&site=ehost-live	Read Article
Delmas, M. A., & Burbano, V. C. (2011). The Drivers of Greenwashing. http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=69537541&site=eds-live	Read Article
Ketchen, D. J., & Short, J. C. (2011). Separating fads from facts: Lessons from the good, the fad, and the ugly. http://www.sciencedirect.com.proxy1.ncu.edu/science/article/pii/S0007681310000996	Read Article
Ketchen, D. J., & Short, J. C. (2011). The good, the fad, and the ugly. http://www.sciencedirect.com.proxy1.ncu.edu/science/article/pii/S0007681310000340	Read Article
Websites
Reference	Instruction
Scott, R. (September 16, 2014). There are new sheriffs in town: Your employees. http://www.forbes.com/sites/causeintegration/2014/09/16/theres-a-new-sheriff-in-town-your-employees/	Read Website Resource
Document/Other
Reference	Instruction
Films on Demand. (2010). The new CSR: Collaborative social responsibility [Video file]. http://digital.films.com.proxy1.ncu.edu/PortalPlaylists.aspx?aid=6281&xtid=47308	View Video

Activity Description

As a business professional, assume you have been invited as a guest speaker for the next managerial meeting for your organization. Senior leadership has expressed concerns about corporate social responsibility and how this may influence appropriate business practices.

After reading and viewing this week’s required resources, select three external resources of your choice (not Wikipedia). Then, develop a PowerPoint presentation for senior leadership that addresses the following:

· Describe the difference between corporate philanthropy, social entrepreneurship, and sustainability.

· Summarize the concept of corporate social responsibility (CSR). Is it a fad, or is it here to stay? List at least three arguments for CSR and three arguments against CSR.

· Elaborate on Drucker’s view of social responsibility as presented in the Cohen article. Should government be involved in taking care of social issues? Why or why not?

· Provide examples of two corporations or companies that are making a positive social impact. Identify the corporation or business, the product(s) or service(s), the recipients, and the benefits.

· Explain the concept of greenwashing. List at least one business or organization that has been involved in greenwashing. 

Length:  8-10 slides, not including the title slide and the references slide.

Listed below are some tips for your slide presentation.

1 Begin your presentation with a title slide that includes your name. (Do not include the NCU coversheet for your PowerPoint presentation.)

2 Use plenty of white space on the slides.

3 Provide a few appropriate graphics to break up the text.

4 Use six bullets per slide or less.

5 Use Times New Roman, 28 or 32-point font.

6 Use the speaker’s notes area to include the information you want to share with your audience. The speaker’s notes must be coordinated with the information on the slides. Be sure to provide citations for your sources. Speaker’s Notes Length: 150-200 words for each slide

7 Be creative. You can add audio to the presentation if you choose to do so; however, it is not required.

8 Include references on your final slide(s).

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards.

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