NEED BUSINESS PAPER 3-5 PAGES LONG
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assignment_cover_sheet1-1-2.docNORTHCENTRAL UNIVERSITY
ASSIGNMENT COVER SHEET
Student:
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MBA51028-1 2 |
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32804 |
David Cross |
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MBA5102-8 Changing Times |
Globalization and Culture |
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Faculty Use Only
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<Faculty Name> <Grade Earned> <Date Graded>
Introduction:
Culture: Leading and Managing
As we continue our journey into the twenty-first century, businesses are utilizing globalization to reach out to many countries, cultures, and mores (customs, values, traditions, habits, patterns, behaviors, ethics, morals, etc.) come into play. What keeps employees motivated? How do we ensure employees are engaged? What is the best organizational culture to ensure employees are motivated and customers are at the forefront of everything we do? How do we ensure that we know what the customer wants and/or needs?
Review the resources listed in the Books and Resources area below to prepare for this week’s assignment(s).
Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel’s Barbie Goes to China case study.
· Provide an introduction briefly describing the problems Mattel faced.
· Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis.
· Assess how Mattel performed on the six issues that you identified.
· Conclude with a summary and recommendations.
· Remember to include a references page.
Length: 3-5 pages not including assignment cover sheet, title page, and references page. Begin your assignment with the NCU cover sheet, followed by a title page, and then an introduction, where you will state the purpose of the paper. Use topic section headings for each of the bullets (centered and bolded). Remember to cite your sources within the text of your document. End with a concluding paragraph, followed by the references page. If you have in-text citations, they must appear on the references page.
Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect professional business writing and current APA standards.
Upload your assignment using the Upload Assignment button below.
Learning Outcomes
1.0 Evaluate current and future global trends and the business challenges that ensue.
4.0 Discuss ways in which organizations might adapt to the changing environment of business in the twenty-first century.
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Reference |
Instruction |
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Strojilova, P., & Rafferty, P. D. (2013). People strategy: Understanding voluntary turnover in organizations using an illustrative case study. |
Optional: Read Article |
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Websites |
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Reference |
Instruction |
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Voigt, K. (November 21, 2012). What do Chinese consumers want? Not Barbie. http://edition.cnn.com/2012/11/21/business/china-consumers-barbie/ |
Read Website Resource |
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Wang, H. (October 24, 2012). Why Barbie stumbled in China and how she could reinvent herself. |
Read Website Resource |
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Kaplan, D. (January 17, 2013). Mars incorporated: A pretty sweet place to work. http://fortune.com/2013/01/17/mars-incorporated-a-pretty-sweet-place-to-work/ |
Optional: Read Website Resource |
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Partridge, A. (August 9, 2011). Case study: Zappos’ company culture delivers happiness. http://enviableworkplace.com/case-study-zappos-company-culture-delivers-happiness/ |
Optional: Read Website Resource |
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Document/Other |
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MBA5102-8 Assignment 2 Template MBA5102-8_Assignment_2_Template.docx |
Download Template for assistance with assignment completion |
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The CEOShowTV. (February 8, 2013). The best of corporate culture [Video File]. |
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