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puinynaRunning haed: Communicating the change
Communicating the change 6
Communicating the change
Abstract
One of the companies that is publicly traded and has undergone through the notable organizational change in the United States is Apple‚ Inc. The company‚ has resolved to organizational change to enable it achieve its goals. After developing the change, it’s important to come up with communication strategy.The change is communicated to the change agents, to the organization, to the line workers, to the customers, and to the public through various communication media. The aim of this paper is, therefore, to analyze media, and communications that explained the change that transformed the Apple Company.Also, it offers an explanation on how the company handled communicating the change to its stakeholders to enable the growth together with the success of the company
Introduction
When communicating with the workers, it is important to pay attention to the strategy so as to ensure that the communication is in line with the mission and goals to be achieved. Ensure that the changes to be addressed and goals aimed at are well defined and expressed to the workers and other members.
The Rationale for Communication Plan
To increase the sales and the number of customers of an organization,is important to have a good communication plan. When communicating, it is important to target the specific audience that you want to send or pass the information to. If its workers, the mode of communication should be able to influence their spirit and eventually this will be transferred to target market.Following from (Jinjin, 2013), the message should have a clear objective and persuasive. It could persuade to impress the new changes. Also, it is important to agree on the risks in the relevant communication not reaching the intended audience. This also should be considered and be factored out.
Sample Communication piece
Communication can be used as a development tool for the effective material in the implementation process. This means the form of communication should be attractive and accessible for maximum exposure to the audience. Communication should build the valuable partnership to improve the relationship between the internal and external stakeholders who assist in carrying the message and offer training messages to both internal and external messengers and members’ associated. Improve the relationship between the internal and external stakeholders who assist in carrying the message. It is important to Monitor and evaluate communication activities, and outcomes should regularly be evaluated and monitored so as to ensure continuous improvement in the communication efficiency and effectiveness.
Supporting communication at the leadership level is important to ensure effective communicationas stated by (Myers et al .2012). Management should understand and support communication as an integral part of organizational success. The management also has to devote and dedicate resources to successful communication. Integrating the communication throughout the organization I important as it is an integral part of an organization. All the staff members should be empowered with communication, knowledge and be given a chance to communicate in communication efforts
There are various systems and media of communicating to stakeholders:
• Email- This is a form of electric communication. It is sent and received by a computer or phone.
• Video- conferencing- This is a system that allows meetings with other people in the different location. It can also be used during interviews
• Mobile telephone: These are phones that receive messages, make and receive phone calls, send and receive email and send and receive files
• Fax- This is a machine that can send a copy of a paper document over the telephone network
• Meetings- This is done face to face system of communication. It is an effective way of communicating with stakeholders
The interaction among employees is improved in that members of different departments can communicate using text or visual communication skills. It also aids in improving customer service in the most organization. It is, therefore, important to have an effective communication system.
Analysis of Communication plans in the public eye
Apple Company has made several communication changes to help the success of the company since its start. This could be achieved by ensuring that there are several beautiful electronic products and services to its stakeholders and customers and efficient communication system. So any changes made had to improve the quality of products and provide the best electronic products and services
According to (Palmeret al.2008), Apple Company had to make changes in its management structure‚ leadership‚ technology among other areas. And due to the dynamic needs of customers, Apple understands that change should always be impressed. The first change they made was the improvement of company’s products and services. Providing better product and improved services will attract customers and enhance the growth of the business. The management style also was changed to ensure that the company goes global as it increases in its growth.
The change that helped the growth of Apple is the decision also to acquire several companies that dealt with digital production as well as video editing for which constitutes its consumer base. This led to the invention and development of a new product that attracted a lot of customers. This is because acquiring skills from all best sectors of technology will give a chance for the development of the best product.
Technological change was also important in the company. Improving technology and impressing the new technology enables the production of best and efficient products that are reliable. This in turn attracts more customers. A change to improve operational efficiency was important in cutting down on cost and ensuring profit maximization.
Conclusion
In conclusion, the Apple company has undergone a lot of change since its discovery that has transformed it into a better organization. Change is inevitable for the needs and preference of the customers and the public keep on changing. To ensure stability and future success, it is important for organizations and companies are dynamic and flexible to accommodate future changes and interests to customers.
Reference
Jinjin, T. (2013).A Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction.Management Science and Engineering Vol.7,No.2, 2013,Pp.94-103.Retrieved from: http://www.cscanada.net/index.php/mse/article/viewFile/j.mse.1913035X20130702.Z001/4304
Myers, P., Hulks, S., & Wiggins, L. (2012). Organizational change: Perspectives on theory and practice. Oxford: Oxford University Press.
Palmer, I., Akin, G., &Dunford, R. (2008). Managing organizational change: A multiple perspectives approach. New York: McGraw-Hill Higher Education.