operations management

Career Integrated Advertising, Promotion, and Marketing Communications

Fifth Edition, 2012 ISBN-13: 9780132538961

Kenneth E. Clow and Donald Baack

Pearson/Prentice Hall WEEK TWO

Writing Assignment for week TWO

· Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). 


•  Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion). 


•  Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size. 
Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall in the following ranges: 
 Graduate courses: 500 - 750 words or 2 - 3 pages.

•  
Plagiarism 
All work must be free of any form of plagiarism.

•  Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook. Be sure to refer to the course syllabus for more details on plagiarism and proper citation styles. 


Please answer ONE of the following: 
 


1. What roles can music play in advertisements?

2. Name the ways to present claims in authoritative executions.

3. What is the first step in the IMC Planning Process? Describe the components.

Unit 2 Examination