operations management
benong
week_1.docxIntegrated Advertising, Promotion, and Marketing Communications
Fifth Edition, 2012 ISBN-13: 9780132538961
Kenneth E. Clow and Donald Baack
Pearson/Prentice Hall WEEK ONE
Writing Assignment for week one
· Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only, typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size. Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall in the following ranges: Graduate courses: 500 - 750 words or 2 - 3 pages.
• Plagiarism All work must be free of any form of plagiarism.
• Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook. Be sure to refer to the course syllabus for more details on plagiarism and proper citation styles.
Please answer ONE of the following:
1. What are the steps in preparing a marketing plan?
2. What recent trends make an IMC approach valuable to companies in the marketplace?
3. What are the four types of corporate names?
