11

3304 Assignment 11 Project (30 Points)

Zenith National Insurance Company (see 2010Zenith-Annual-Statement-Blank.pdf in

Blackboard) is a workers compensation insurer. Given the financial information you have and

information you glean from your online and other research, use Porter’s five forces model to

answer these questions regarding Zenith National Insurance Company. Provide adequate

explanation for your rationale as if you were explaining these answers to the new CEO who not

only came from outside of the company but has no insurance experience:

- What is the threat of new entrants to Zenith - What is the threat of substitute products or services to Zenith - What is the bargaining power of buyers of Zenith’s workers compensation insurance

products

- What is the bargaining power of suppliers to Zenith - What rivalries exist between Zenith and others?

Given the answers to these what do you consider to be the major SWOT categories for Zenith

- Zenith’s greatest strengths - Zenith’s greatest weaknesses - Zenith’s biggest opportunities - Zenith’s biggest threats