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tstewart_module_5_annotated_bibliography_080915.docxRunning head: ANNOTATED BIBLIOGRAPHY 1
ANNOTATED BIBLIOGRAPHY 1
Annotated Bibliography
Toni Stewart
Rasmussen College
Author Note
This paper is being submitted on August 9, 2015 for Professor Behun’s H210/HSA2010 Marketing and Communication in Healthcare course.
Annotated Bibliography
Berkowitz, E. (2010). Essentials of health care marketing. Gaithersburg, MD: Jones & Bartlett Learning. Retrieved from https://www.google.com/search?q=Berkowitz%2C+E.+(2010).+Essentials+of+health+care+marketing.+Gaithersburg%2C+MD%3A+Jones+%26+Bartlett&oq=Berkowitz%2C+E.+(2010).+Essentials+of+health+care+marketing.+Gaithersburg%2C+MD%3A+Jones+%26+Bartlett&aqs=chrome..69i57.1374j0j4&sourceid=chrome&es_sm=0&ie=UTF-8
Berkowitz (2010) introduces us to the topic of health care marketing. In this article, he identifies the various methods that should be used to market health care. Some of these methods include the use of social media, the use of networks to market the health facilities and the establishment of branches across various parts of the country. He recognizes the complexity that often surrounds health care marketing but nonetheless, this article is an important source of reference for the modern day projects in health care and it has aided in the carrying out of research for many years.
Brown, M. (1992). Health care marketing management. Gaithersburg, MD: Jones & Bartlett Learning. Retrieved from http://search.proquest.com/openview/4f1d14cc2ecb25be8a2f97ea2c40cc82/1?pq-origsite=gscholar
In this publication Brown identifies the various ways that can be used to manage health care and in the process market it. He identifies good management as one of the key ingredients when marketing health care. He cites various ways that can be used to foster a successful management in an organization. Some of the various ways include accountability, cleanliness which requires hospitals, medical facilities and the medical staffs to exhibit the highest level of hygiene in the daily activities. There is nonetheless a gap in his study as he fails to unravel other methods that can be used to market the health care facilities other than proper management. This publication nevertheless contains useful information that is relevant to the modern world and is therefore a good recommendation for any researcher in the health care arena.
Cooper, P. D. (1994). Health care marketing: A foundation for managed quality. Gaithersburg, MD: Jones & Bartlett Learning. Retrieved from
Cooper’s publication on health care marketing is one of the most cited publications in the field of health sciences over the last decade. He centers on the importance of quality as one of the fundamental ways of marketing health care. In addition, he also espoused on the importance of establishing an online platform that does not only make it easier for the customers to reach them but also for the management to conduct their business in an efficient manner. It is a publication that proves useful in the study and it will continue being a critical source of reference in future.
Fortenberry, J. L. (2010). Cases in health care marketing. Gaithersburg, MD: Jones & Bartlett Learning. Retrieved from
Fortenberry (2010) introduces various cases in health care which provides an imperative insight on how these health care centers can market themselves. These publications identify various renowned health institutions around the world and how they have marketed themselves throughout the years. The case of Mayo clinic is of particular interest in this publication as it elucidates how quality management, efficient service and modern marketing methods have been critical in marketing it to the outside world. It was a useful publication in this study and modern researchers in the field of health sciences can rely on it for their research.
Mohan, G. K. (2006). Health care marketing. New York, NY: Discovery Publishing House.
Retrieved from http://www.abebooks.co.uk/book-search/isbn/8183561225/
This publication authored by Mohan (2006) provides a useful insight on the various ways that can be used to market health care. The various ways that can be used to market health care include using various online platforms such as social media, quality management and offering efficient services as being critical to a prudent marketing system. It is a useful research that will provide a pivotal insight in the field of health care marketing.
