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Project Requirements
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Many project requirements are incomplete, and/or executed with poor production values.
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Most project requirements are met, but sometimes have poor production values.
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All project requirements are met, and executed with exceptional detail and professionalism.
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Markup
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Wordpress is poorly used, and the website does not communicate the information hierarchy in a way that will help SEO.
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Wordpress is relatively well used, and the website communicates information hierarchy in a way that will help SEO.
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Wordpress is used in an exemplary manner, and the website clearly communicates information hierarchy in a way that will help SEO.
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Content
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Content is not cohesive, is poorly written, contains typos spelling and grammar errors, and does not follow the content quality recommendations.
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Content is relatively cohesive, well-written, has a few minor typos spelling and grammar errors, and follows the content quality recommendations.
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Content is cohesive, exceptionally well-written, free of typos spelling and grammar errors, and follows the content quality recommendations.
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Design
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The design is unprofessional, not usable, and does not employ basic design principles. The home page is not designed to funnel traffic to key areas of the website.
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The design is professional, usable, intelligent, and relatively attractive. The home page is designed to funnel traffic to key areas of the website.
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The design is professional, usable, intelligent, exceptionally attractive, and thematically relevant to the topics of the course. The home page is very well designed to funnel traffic to key areas of the website.
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940935
website_traffic_analysis_rubric.docx
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