Assistance with strategic initiative paper.

Introduction

Strategic Planning Initiative

Anheuser Busch with its strategic planning focuses on being the “best Beer Company bringing people together for a better world” (Anheuser-Busch InBev Investors, 2015). Doing this by maintaining the quality of the brands the company is already known for and delivering new innovative products such as the Bud Light Lime Ritas family that has created a whole new category of alcohol beverages. The product appeals to non-beer drinkers “especially women” capturing some of the hard liquor, cocktail and ready-to-drink categories. Other innovations such as Cubanisto, a rum flavored beer has been introduced to European markets. These new innovative strategies much like past innovations will continue to push Anheuser Busch into a bright future. The company will continue developing new brands and building new consumption occasions while also promoting responsible drinking. The strategic innovations doesn’t rely solely on new products but has also turned to some new packaging. For example and new sixteen ounce recloseable aluminum bottle was introduced along with the first twenty-five ounce. Both packaging types are currently exceeding expectations and have been expanded from Bud Light to other brands (Anheuser-Busch InBev Investors, 2015).

References

Anheuser-Busch InBev. (2015, October 11). INVESTORS. Retrieved from Anheuser-Busch InBev: http://www.ab-inbev.com/content/dam/universaltemplate/abinbev/pdf/investors/ annual-and-hy-reports/2014/AB_InBev_AR14_EN_full.pdf