4 Q

Over the years, many famous brands have been repositioned. Some include KFC, Friendly’s, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?

All of the information that is available on the internet about you can be used to help form or destroy your professional presence. It may be something that you have entered yourself or a friend or family member has posted on a social networking website. Even pictures can damage your professional presence if not closely monitored. Are you aware of all of the information that is "out there" about you? Discuss at least two ways that you can help to control what information is readily available about you to anyone, including employers on the internet.

In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples.

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?

What would be your goals in terms of advertising this new program to current and prospective students?

What type of advertising strategy would you suggest for this new Social Media Marketing major?

How is advertising and sales promotion similar? Dissimilar?

Which do you think is a more effective communication tool for marketing managers and why?

"I found I was most effective when I did not rely on common understandings and was specific with my requests. Patience and respect are also critical to success. Amazing results are possible when people of different backgrounds and experiences pull together."

- Joni Norby, Advisory Board, Kaplan University School of Business J. Norby, Professional Questionnaire, November 28, 2012

In the workplace, many industry cultures may work in the same company or organization. Each of these groups may have different cultures based on the type of work that is done and experiences that they have. Each culture may have a different approach yet all of these cultures must work together for the good of the company or organization. What industry cultures comprise your career field workplace? Discuss at least two ways that this industry cultural mix can be an advantage to the workplace environment.