Discussion Question

Research Application Project

Analyze and explain the planning and use of information technology to gain a competitive advantage in business.

Introduction: During the Internet bubble, new dot-com companies were a created by venture capitalists. Many businesses failed to produce the results they had promised venture capital organizations and fell into bankruptcy because of their failures to battle various business challenges. Some of these failures occurred simply because many had no solid business plans and information technology strategies.

You are going to explore the role information technology planning plays in a business strategy, using the scenario approach and planning for competitive advantage; this is evident with few of the remaining Internet companies such as DoubleClick (Now owned by Google), eBay, Amazon, Google, etc.

Assignment: Write a 3–5 page paper analyzing and explaining the role of planning and information technology plays in businesses gaining a competitive advantage. Additionally, demonstrate through examples how the role of planning and the use of information technology increases competitive advantage.

Cite examples including links, references, and sources from your own reading and research to support your position. Format your response according to APA guidelines.