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Shampoo Blog

          The market for shampoo a wide market and is something that will always be in demand. It’s one of the first things I use when I wake up and one of the last things I use before going to sleep at night. Shampoo is something all college students need, no one wants to be that person or be friends with someone who either looks like they walked through a blizzard or took grease from under a car and rubbed it through their hair. Along with the disgusting look, the odor can make a person wish they didn't have a sense of smell.

         A trip to Walmart showed about 40 different types of shampoo ranging in price, smell, and for men and women. The first thing that caught my eye was the bright colors on all of the bottles ranging from all ends of the color spectrum such as green, aqua, pink, and orange. The pink and orange bottles were little kids shampoo which is a smart tactic, if a kid is shopping with their parent and see the bright color they are more likely to want to get that than a dull brown or black colored bottle. All of them either seemed to have a bright bottle, label, or both. All of these colors represent freshness and healing power which might be something someone is looking for when buying a new type of shampoo. A company can use this saying it will fix your damaged hair. Companies can use a shade of blue, which is often used, to represent health, tranquility, and softness. 

         The language on the bottles are also a very tactical strategy for trying to sell a product. As I was skimming the aisle words such as “Silky Smooth”, “Hydrate”, and “Moisturize” caught my eye and were plastered across almost every bottle. All these words are very appealing when buying shampoo because you want your hair to look as good as it can, if it’s dried out and crusty then you might as well not even use the shampoo. Along with these words were pictures of people on the bottles with thick, smooth, a great looking hair. Another image on a few bottles was a picture of a beach giving the impression that the shampoo is fresh like the outdoors. One of the brands that specifically did this was Old Spice. A few of their bottles had a beach on them representing freshness and some had a forrest on them to market towards the outdoors group.

         Shampoo companies market their products much like almost any other company would with their products. They do things to catch the eye such as using bright colors, using attractive language, and displaying “feel good” images on the bottle all to make the product appear more clean and fresh. The companies that do this the best include all of these aspects then develop their product even more on top of these.