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new_product_22.xlsx

Worksheet Stdt

Marketing 14 Sept 2015
Dr. Gailey
Product Category: medication vending machine
Product Form: convenient, vending machine, pharamacy
Brand: MedMe
Model (Sub-Brand): GL-E
Product Description: MedMe, vending, affordable, high tech,
Feature Benefit Value to typical TM Customer ($) % of Price
brand vending machine 1,000 11.0
High tech never mistake 3,000 33.0
anytime daytime/night 1,000 11.0
simple easy to use 2,000 22.0
Convenient one stop place, No third party 2,100 23.1
Total List Price = 9,100 100.0
Note: This analysis results in a perceived value price.

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