for Lastminuteresearch ONLY
Worksheet Stdt
| Marketing | 14 Sept 2015 | |||
| Dr. Gailey | ||||
| Product Category: | medication vending machine | |||
| Product Form: | convenient, vending machine, pharamacy | |||
| Brand: | MedMe | |||
| Model (Sub-Brand): | GL-E | |||
| Product Description: | MedMe, vending, affordable, high tech, | |||
| Feature | Benefit | Value to typical TM Customer ($) | % of Price | |
| brand | vending machine | 1,000 | 11.0 | |
| High tech | never mistake | 3,000 | 33.0 | |
| anytime | daytime/night | 1,000 | 11.0 | |
| simple | easy to use | 2,000 | 22.0 | |
| Convenient | one stop place, No third party | 2,100 | 23.1 | |
| Total List Price = | 9,100 | 100.0 | ||
| Note: This analysis results in a perceived value price. |
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