Individual

Assignment 3: Individual Reflective Essay Length: 1,500 words (20%)

· Please read through and answer the question

· Follow the framework pg2 in this document below.

· And check at the marketing rubric (attached pdf in the page) and see whether it meets the criteria of answering the question

· Plenty of reading is involved

· ***References: Follow the RMIT reference link on how to reference and cite the reference when using it. **Very important**

· (http://www.rmit.edu.au/library/referencing-guides).

· https://www.dlsweb.rmit.edu.au/bus/public/referencing/index.html

· 8 references and above

Question

Reflective Piece - Record and reflect on your development as a strategist over the course of the semester. Each individual is to write a reflective essay that demonstrates a significant personal insight into your development as a strategist.

Your reflective essay needs to demonstrate an active engagement with both theory and your personal experience and it must demonstrate how exposure to the strategic management theory has (or has not) changed the way you think/act and what, if any plans you have to build on this in the future.

How we’ll assess your work

For the reflective piece, we are seeking to understand how deeply you have engaged with the material presented in this course and what the personal implications of this are for you as a practitioner.

We are interested in how you are able to draw connections between your personal experience and the strategic management discipline and how well you are able to connect the strategic management discipline to the other disciplines that you have studied in your university career. For the criteria relating to the marking of this assignment, see the marking rubric posted on the BlackBoard site. Academic staff will base their judgement on the quality of work you submit and how well it meets the requirements of the assignment.

We will undertake a rigorous and transparent moderation process to ensure that all work is assessed to the same degree and standard.

Framework of the essay:

1. Introduction

2. How has the school lesson/theories/knowledge gained affected or changed you?

i. Level 1- More knowledge

ii. Level 2- more confident; higher self- esteem; more optimistic,etc?

iii. Level 3- change / potential change in behavior; continue to pursue more knowledge on the subject?

**Take note level 1 to level 3 ( content to be inside the essay but dun have to indicate level 1 to 3 as the tittle or subtitle ) **

3. Some theories or topics that seem particularly relevant, interesting or useful to you? How are they so?

a. Safe model analysis

b. Balanced scorecard

4. What are the linkages to other subjects?

List as many as you can

Give good example such as PESTEL can be linked in other module such as International Business Module. Balanced scorecard can linked to leading for change module as it helps the organization to set the performances target according to financial, customer, internal and innovation and learning.

5. Brief but constructive comment about your learning experience in schoolf

6. Can the Knowledge that you gained (eg: theories )be applied in different situation, eg: big & small firms, profit & non-profit organization, at the individual level ?

7. Your learning experience and your contribution (effort) in your learning, and in the learning of your classmates and teammates.

8. How would the experience and learning from this course , together with your other life experiences contribute to your future plans, eg: pique your interest for higher learning ,aspiration for senior management job?

9. Conclusion

Marking Rubic:

Chapters covered:

(textbook: Strategic management: an integrated approach 11th edition. Authors: Charles W.L. Hill, Gareth R.Jones, Melissa A.Schilling)

1) Introduction to strategic management

2) The environment

3) strategic capabilities

4) Strategic leadership: managing the strategy – making process for competitive advantage

5) external analysis: the identification of opportunities and threats

6) internal analysis: distinctive competencies, competitive advantage, and profitability

7)building competitive advantage through functional-level strategies

8)Business level strategies

9) Business level strategies and industry environment

10) Strategy and technology

11) strategy in the global environment

12) corporate level strategy: horizontal integration, vertical integration, and strategic outsourcing

13) corporate level strategy: related and unrelated diversification

14) corporate performance, governance, and business ethics

15) implementing strategy in companies that compete in a single industry

16) implementing strategy in companies that compete across industries and countries