Individual

Assignment 3: Individual Reflective Essay Length: 1,500 words (20%)

· Please read through and answer the question

· And check at the marketing rubric (attached pdf in the page) and see whether it meets the criteria of answering the question

· Plenty of reading is involved

· ***References: Follow the RMIT reference link on how to reference and cite the reference when using it. **Very important**

· (http://www.rmit.edu.au/library/referencing-guides).

· https://www.dlsweb.rmit.edu.au/bus/public/referencing/index.html

· 8 references and above

Question

Reflective Piece - Record and reflect on your development as a strategist over the course of the semester. Each individual is to write a reflective essay that demonstrates a significant personal insight into your development as a strategist.

Your reflective essay needs to demonstrate an active engagement with both theory and your personal experience and it must demonstrate how exposure to the strategic management theory has (or has not) changed the way you think/act and what, if any plans you have to build on this in the future.

How we’ll assess your work

For the reflective piece, we are seeking to understand how deeply you have engaged with the material presented in this course and what the personal implications of this are for you as a practitioner.

We are interested in how you are able to draw connections between your personal experience and the strategic management discipline and how well you are able to connect the strategic management discipline to the other disciplines that you have studied in your university career. For the criteria relating to the marking of this assignment, see the marking rubric posted on the BlackBoard site. Academic staff will base their judgement on the quality of work you submit and how well it meets the requirements of the assignment.

We will undertake a rigorous and transparent moderation process to ensure that all work is assessed to the same degree and standard.

CHECKLIST

1. Introduction

2. How has the school lesson/theories/knowledge gained affected or changed you?

i. Level 1- More knowledge

· Can the Knowledge that you gained (eg: theories )be applied in different situation, eg: big & small firms, profit & non-profit organization, at the individual level ?

ii. Level 2- more confident; higher self- esteem; more optimistic,etc?

iii. Level 3- change / potential change in behavior; continue to pursue more knowledge on the subject?

**Take note level 1 to level 3 ( content to be inside the essay but dun have to indicate level 1 to 3 as the tittle or subtitle ) **

3. Why is strategy or strategic management important

a. Understand the meaning of value, sustainable advantage why is it so critical to business and organisation. Being a foundation of strategy.therefore managing correctly is very important. Example, some companies fail to deliver values. Cite one or two

4. How Strategic management theories have actually be useful in the real world of business

a. Example: Now we gone through this course, find that there's a lot association that fit. Companies uses differentiation strategy, cost leadership. This is what we have learnt and apply to companies. Not only for exams. It's practical (don’t use the exact example)

b. Can use PESTEL

c. OR BALANCED SCORECARD

5. How it has changed you or your thinking

· Currently, you're full time student. U expect to be practitioner one day. Hopefully to rise to senior management. Be a successful entrepreneur. Going thru this course, have make me start thinking about the ideas I can use when I enter the business world. Give examples. When I enter, you join as junior. What ideas are available to you. That will make you more confident. And curious and find more knowledge. Continue to learn and read up more on this particular module. It has stir up your curiosity 

6. Connection to other subjects

a. connect some of the theories from other modules to this. Example learn accounting practices; balance sheet will be useful in accessing the success of organisation. Or success of strategy. Good linkage with innovation that's covered in Strategic management Business strategy development Eg, Segmentation to identify target market 

b. Choose any modules that you are confident with then link it together. Explain the connection

Give good example such as PESTEL can be linked in other module like International Business Module. Balanced scorecard can linked to leading for change module as it helps the organization to set the performances target according to financial, customer, internal and innovation and learning.

7. Brief but constructive comment about your learning experience in school

a. Make a positive comment and room of improvement

8. Your learning experience and your contribution (effort) in your learning, and in the learning of your classmates and teammates.

9. How would the experience and learning from this course , together with your other life experiences contribute to your future plans, eg: pique your interest for higher learning ,aspiration for senior management job?

10. Conclusion