2 page paper

I have selected a company that is FORD and use all sources that I provided to u….

Instructions:

PAPER: Write a 2-page single-spaced paper in Word explaining how it achieves superior performance; include up to 5 exhibits/tables; do not pick a firm we are discussing in HBR cases; explain relevant issues in the industry, referencing 5 Forces; state your perspective about why the firm is succeeding; use evidence to support your point of view, including financials; conclude with brief recommendations for top management. Top of first page: BUSMHR 4490, Recitation #, Your Name, Date, Name of Firm. 

 

PRESENTATION: Be prepared to present a 2-minute summary in class on Oct. 20 or 27. You can use a PowerPoint file with your in-class presentation (email your PPT file to me by Noon on Monday, Oct. 19).

Let me know if you have any questions.

• Market Analysis (Frameworks): –Pestel –Porter’s 5 Forces –SWOT • Internal View –VRIO • Brand Analysis: –Unique Selling Proposition –Market Share –Marketing Effectiveness –Consumer Ratings