Business assignment
Mohammed202
harley20davidson20quiz.docxBirth of the Vrod Name_________________
1. What features of the new Vrod should capture the essence of a Harley-Davidson motorcycle? List 2
2. What motorcycle market was Harley-Davidson losing market share to?
3. Where did the Vrod designers decide to put the gas tank?
4. What was the required and new part needed for the Vrod that previous Harley-Davidson motorcycles did not require?
5. What was this part’s nickname?
6. Which foreign, major automaker helped Harley-Davidson with engine design?
7. What is the hogwash and why was it used?
8. What was the codename for the prototype motorcycle and the project?
9. What specification, as indicated by market research of motorcycle riders, was the Vrod intended to meet?
10. What type of motorcycles inspired the frame, engine and durability of the Vrod?
11. What might be some the characteristics of the target market group for the Vrod? List 3.
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