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Description: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis
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. Unacceptable 0 - 69% F Fair 70 - 79% C Proficient 80 - 89% B Exemplary 90 - 100% A
BUS599-A1-1
1. Create your revised NAB company name and explain its significance. Weight: 5% Points:
Points Range: 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance.
Feedback: Points: 3.75 (3.75%)
Points Range: 3.5 (3.5%) - 3.95 (3.95%)
Partially created your revised NAB company name and partially explained its significance.
Feedback:
Good company name but what's the significance of this company. You offer alot about what it will do but not much with significance? It as not focused and unclear. Rework this section. Points:
Points Range: 4 (4%) - 4.45 (4.45%)
Satisfactorily created your revised NAB company name and satisfactorily explained its significance.
Feedback: Points:
Points Range: 4.5 (4.5%) - 5 (5%)
Thoroughly created your revised NAB company name and thoroughly explained its significance.
Feedback:
BUS599-A1-2
2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5% Points:
Points Range: 0 (0%) - 3.45 (3.45%)
Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.
Feedback: Points:
Points Range: 3.5 (3.5%) - 3.95 (3.95%)
Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Feedback: Points:
Points Range: 4 (4%) - 4.45 (4.45%)
Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Feedback: Points: 4.75 (4.75%)
Points Range: 4.5 (4.5%) - 5 (5%)
Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
Feedback:
Excellent mission and rationale.
BUS599-A1-3
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Points: 3.5 (3.5%)
Points Range: 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Feedback:
By inference only nothing specific. Details tied to mission was not enough data to cover this section.. Points:
Points Range: 7 (7%) - 7.9 (7.9%)
Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Feedback: Points:
Points Range: 8 (8%) - 8.9 (8.9%)
Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Feedback: Points:
Points Range: 9 (9%) - 10 (10%)
Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Feedback:
BUS599-A1-4
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Points:
Points Range: 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Feedback: Points: 7.5 (7.5%)
Points Range: 7 (7%) - 7.9 (7.9%)
Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Feedback:
dentify the parts of differentiation strategy that you will need to mitigate?. Points:
Points Range: 8 (8%) - 8.9 (8.9%)
Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Feedback: Points:
Points Range: 9 (9%) - 10 (10%)
Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Feedback:
BUS599-A1-5
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Points:
Points Range: 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.
Feedback: Points:
Points Range: 7 (7%) - 7.9 (7.9%)
Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.
Feedback: Points: 8.5 (8.5%)
Points Range: 8 (8%) - 8.9 (8.9%)
Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.
Feedback:
You offered alot of commentary before getting to three tier distribution channel. Suggest adding visual and more depth of how this channel will work for this product and why it was chosen. Points:
Points Range: 9 (9%) - 10 (10%)
Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.
Feedback:
BUS599-A1-6
6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Points:
Points Range: 0 (0%) - 6.9 (6.9%)
Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk.
Feedback: Points:
Points Range: 7 (7%) - 7.9 (7.9%)
Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk.
Feedback: Points:
Points Range: 8 (8%) - 8.9 (8.9%)
Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk.
Feedback: Points: 9.5 (9.5%)
Points Range: 9 (9%) - 10 (10%)
Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk.
Feedback:
Excellent work on this area and clear means to address these risks.
BUS599-A1-7
7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Points:
Points Range: 0 (0%) - 24.15 (24.15%)
Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback: Points: 26.25 (26.25%)
Points Range: 24.5 (24.5%) - 27.65 (27.65%)
Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback:
Great SWOT analysis but no matrix submitted. Add to your revised document. Points:
Points Range: 28 (28%) - 31.15 (31.15%)
Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback: Points:
Points Range: 31.5 (31.5%) - 35 (35%)
Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Feedback:
BUS599-A1-8
8. Clarity, writing mechanics, and formatting requirements Points:
Points Range: 0 (0%) - 10.35 (10.35%)
More than 6 errors present
Feedback: Points:
Points Range: 10.5 (10.5%) - 11.85 (11.85%)
5-6 errors present
Feedback: Points:
Points Range: 12 (12%) - 13.35 (13.35%)
3-4 errors present
Feedback: Points: 14.25 (14.25%)
Points Range: 13.5 (13.5%) - 15 (15%)
0-2 errors present
Feedback:
Rework a couple sentences only.
Show Descriptions Show Feedback BUS599-A1-1
1. Create your revised NAB company name and explain its significance. Weight: 5%--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially created your revised NAB company name and partially explained its significance. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily created your revised NAB company name and satisfactorily explained its significance. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly created your revised NAB company name and thoroughly explained its significance. Feedback:BUS599-A1-2
2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5%--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Feedback:BUS599-A1-3
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Feedback:BUS599-A1-4
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Feedback:BUS599-A1-5
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method. Feedback:BUS599-A1-6
6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk. Feedback:BUS599-A1-7
7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 24.15 (24.15%) Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Fair 70 - 79% C 24.5 (24.5%) - 27.65 (27.65%) Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Proficient 80 - 89% B 28 (28%) - 31.15 (31.15%) Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Exemplary 90 - 100% A 31.5 (31.5%) - 35 (35%) Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Feedback:BUS599-A1-8
8. Clarity, writing mechanics, and formatting requirements--Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%) More than 6 errors present Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%) 5-6 errors present Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%) 3-4 errors present Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%) 0-2 errors present Feedback:
Raw Total: 78.00 (of 100.0)
Feedback
Not bad first paper. In the beginning you were spot on, the name, mission statement and risk was well done. Then, you got to rambling with the significance of the company, trends were not addressed specifically, strategy, and distribution channels. You need to be specific and focused detailed with your responses. Your SWOT analysis was on target; however, you offered no matrix as requested. Remember to put SWOT in proper format for resubmission. Take care to recognize that any changes to any of the above should also be reflected in the SWOT as well. Keep in mind there will be lots of revising in this class.
Name:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis
Description:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis