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Nike is an American public corporation which designs, manufactures and markets the footwear, appareland accessories and sports equipment.
It is one of the largest manufacturers and suppliers of footwear and sports equipment. Its headquarters are in Washington County, Oregon, US.
The company was incorporated by two founders Phil Knight, a track athlete and his field coach Bill Bowerman. The company was originally found as
Blue Ribbon Sports (BRS).
Later on, it was renamed as Nike after the name of Greek goddess of victory in 1972.
Phil Knight started a small distributing outfit in the trunk of his car which was the birth of the company.
It had made the sales of about $1 million in late 1960â??s. It continued to grow with the new name in 1970â??s.
It reached the sales of $10 to $270 million.
The company now owns a number of wholly owned subsidiaries like Cole Haan, Converse, Umbro International Limited and Hurley International.
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Nike is the leading innovator in sportswear industry.
It should continue innovating new products through its Research and Development department. It should design products specifically for women athletes with a â??female tasteâ?? in the design of these products targeting women athletes.
Nike is operating in highly competitive and dynamic environment. There are a countless number of companies and â??counterfeitâ?? manufacturers who are competing with Nike considered in the report earlier.
Nike should focus on finding the trends of different markets and should strengthen its abilities to discover and foresee the changing fashion trends.
It should then react to the changes rapidly and introduce sportswear of new fashion before its competitors.
Nike should also let customers know Nike about their choice and preferences. It should encourage its customers to participate in product design and move towards â??pull strategyâ??.
In such a way, Nike would be able to perceive customers fashion trends and additionally, a strong customer relationship would also be built.
The database design for management system of the Nike is selected as a service.
Goal of the current design is to evaluate the database requirements of a typical
information management system and it is assumed that, NIKE has multiple degrees and the respective data over the library from various authors and publications.
In a general a typical university library management system.Thecurrent database design holds the entire logic to create a complex information management system.
Required Entity Relationship Diagram is created to identify all the entities and their respective relations of the library and then the corresponding modeling of
entities, table, and relations including primary and secondary key, constraints and complex attributes is done using the SQL. Actual problem identified and the
key constraints over the database design of NIKE are as discussed later in the assignment.
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Welcome to Nike Home Page
Hi there, Nike is one of the world leaders in sports wear and related accessories.
If you are a prospective customer then please browse the website to know more,
and if you are a new Store owner then please login into the interface and enter your store details.
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Store Owners please login here
UserName:
Password:
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Nike.accdb
| store_id | store_name | store_address | store_contact |
| ¤ 100.00 | nnnn | hhhh | ¤ 9,730.00 |