MT219 1A

Using research from Chapter 1 in your textbook, write a minimum of a 2―3 page APA formatted and citation styled informative essay in Standard American English. Please be sure to include an Introduction (where you explain the purpose of your paper), Body (addressing all the checklist items), and Conclusion and an additional title page and reference page in APA format.

Checklist: Address the following in your informative essay:

1. Describe how Geoffrey B. Small actively implements the marketing concept.

2. Compare and contrast the four marketing management philosophies that companies choose to adopt.

3. Identify the type of marketing management philosophy employed by the Geoffrey B. Small

company.

4. Discuss how the Geoffrey B. Small Company can use social media to demonstrate their commitment to the marketing management philosophy they employ.

References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

Your paper should be in APA format and cite all references used. Submit to the Assignment Dropbox.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed in the home area of this course. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 1.docx). Submit your file by selecting the Unit 1: Assignment Dropbox by the end of Unit 1.