Advertising Headlines

Museum:

Target audience:

Jane or John 29, lives in the city and works as an associate account executive. Loves going out with friends, dating and enjoying all the city has to offer. However, while they likes going to music clubs, their interests also include art, history, photography and science – something that is available at many museums in Chicago.

Now, here’s the problem for you to solve: when it comes to your museum, Jane and John don’t realize the riches YOIR museum offers. Perception is that there old, stuffy places no one her age would ever go to, or they’re just for families

Proposition:

Have these young adult consider your museum as a unique, fun cultural experience; a place for an interesting afternoon or evening with a date or friends.

Tone of voice:

• Fun, contemporary, youthful – not stuffy

Mandatories:

· web address