assignment about business capstone project

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Enterprise adopting social network

1. Introduction to research topic

This proposal is about the use of social networking utilized by the modern business. Different approach in this article, a method and apparatus appears to be used for the implementation of successful future research.

It is assumed and believed that by the use of social network the modern business reach to success and social network is key element for getting success. There are so many business small or big both business use social network as a marketing device which became advantage for the success of business activities. Facebook and Twitter are the good example of social network and they are cheap, easy and can reliable as well. By the use of social network any business can build their image fame and goodwill and target product to final customer and show their different brands as well. So these networks are like opportunity to learn and develop information by which business know their customer and can get feedback. By making correct marketing intelligence and knowing competitor any business can make good bonding with their customers.

2. Specific Question

Problem faced in this context refers to the areas of the definition of special care and precaution is taken to prevent misconduct on social sites of companies. To improve the taste of customer, every business should examine the effectiveness of social network by knowing the accurate way to improve risk, which benefit business with satisfying the customer. And the main objective of the study is to analyze and assess the adequacy of social networks in business. So these are question for the proposal activity.

1. To Analyze and assess the popularity and the role of social networks in the enterprise?

2. To evaluate and to identify the issue and chance of social network regarding business?

3. Research Methodologies

For the purpose of study the descriptive model is used. As this is the best model for this methodology. There has been use of different case study, survey, interview and observation for this proposal. As the project is ongoing process and the descriptive model is real and effective method, which help to descript the present situation regarding the idea and impact of respondent. Beside this the data collected are identified , summarized, analysed for qualitative and quantative prospective. Both the primary and secondary, numerical and non numerical data are used to support the final result of this study.

Literature review

The uses of social media bring huge change in lifestyle of the people. For example: way of behaving, their way of thinking, perception and attitude etc. From the event 2008, media is no only consider as emerging topic it is the huge and hot concern in society too. Through which the world social network plays the vital role in their life, they take social media as business progress like as application which intern bring revolution in the public life. let’s consider one example of China. In the study in Netpop Institute, about 92% OF MAINLAND CHINA citizen used social media and they almost spend their time in social networking. This also has brought great impact in purchasing option of China consumers.

There are being great changes and bring huge effect by internet in community and in people, On August 6, 1991, World Wide Web (WWW) by Sir Tim Berners Lee was lunched. This development was used as internet application, which help people to do job together but not as a machine. It also changed the communication style and remove the barrier of distance and far communication. Approximately, 921.3 million (46%) internet are in Asia. This shows that it increase progress to 2.92 million in 2000-2014. Within the minutes people can send message, chat and communicate. The word social communication indicate that the use of internet sites and technology which help or enable us for active communication. Social network, bookmark, blogs and search are the good example of social media. By the social network organization can do worldwide communication significantly effectively and efficiently manner that help the world wide comprehensive and social change. People use internet or social media as one of the equipment and device that allows them to chat, act socially and express idea online. In 1997, new social networking was began.in 2002 Sis Degree.com Friendster was introduce and was important at that time. A year later MySpace and Linked in was began. In 2004, Bebo And Facebook was lunched and was one of the big social networking. New invention were developed with Yahoo ,g-mail, Skype, Facebook, We chat and voice phone software.

So social media became everyone meeting point in virtual environment. Due to this popularity of social media, many social businesses make it as the marketing tool to target the customers. Further more they also evaluate and analysed that how people react on their product through social network. So this is continuous ongoing innovation where public share their ideas, perception, their way of living and various social aspect.

Business has created good opportunity among themselves to increase their contact in social network for e.g even a small business can target millions of people with less effort for their service i.e use of Facebook as marketing plan or tool. there are many social networks, which help business bodies to reach to their ultimate customers and target group directly. Customers also can join the group and take part of that network and can get discount for using service. So social networking is low cost marketing tools. Once the business joined with social network, people became aware or known with that business and they can choose their brand.

Business organization too can set their target group or market with their network or website. So all these above discussion indicate that social network has control over business and people. This also suggest hat some business get success and some not. Then also people are using sites which, ultimately help the company to use social network as marketing tools to target the customer. Overall in present situation people are aware and conscious of power of social network and their merit and demerit which help business for their success.

4.Research Process:

Step 1: Develop research topic and question.

Yes I have formulate the research question and set the questions for the research topic.

Step 2: Write a literature report.

On the basis of the literature review read previously I wrote the report of the literature and compared my report with some existing reports in the internet.

Step 3: Do interview/survey.

In this step I have done both interview and survey for the research questions.

Step 4: Data collection and data analysis.

From the above, the data collected I am using statistics tools like sampling and data analysis for data analyses.

Step 5: Write final report.

On the basis of literature report, hypothesis and data collected I will write a final report and conclude if an Adoption of Social Network in Business good or not.

5. Data collection and Analysis:

In this planned study, surveys were implemented for the process of data collection. For gathering and collecting primary data surveys, they are the most common form of research method. Some of the effects of the surveys is explain to count the frequency of an event or to assess the distribution of some variables such as the proportion of the population of different age groups, sex, religion, caste, language, knowledge, attitude and the adoption of practices on certain issues, and other information of a similar nature on the population. Survey, interview and questionnaire will be used in this study will be extended in order to collect primary data. Similarly secondary data assembled from various online sources, libraries and databases.

Population sampling:

Facebook, Twitter, MySpace and Google+, 180 online users and that their LinkedIn, and other online forums, such as members of various social networking sites, is considered a method of sampling of the population. Many groups in order to gather more information from the questionnaire, will be sent to the e-mail, posted on the Internet.

Data analysis:

Disclosure of the data and information obtained from the Planning study and the ratio of the frequency assembled and analyzed by determining the average with weights. The following equation is to analyze the data.

a) Percentage: to determine the magnitude of the responses to the questionnaire.

Percentage (% ) =-------- x 100 Where: n: Number of response

N N: Total number of respondents

b) Weighted Mean

f1 x1 + f2 x2 + f3 x3 + f4 x4 + f5 x5

X = ---------------------------------------------;

Where: f: Weight given to each response

X: Number of responses

Xt: Total number of responses

6. Expected result:

The paper of this research will help to know that the business enterprise adopting social network will good to define the use of network with reference using different sites. In modern world the network business is effective and will contribute the business or not. For this purpose the social sites like Facebook, Twitter, Youtube, Bebo, Google are used. For the proper use of network it is important that it should be free from any error mistake and it should follow the legal and political aspect of the country.

7.Gantt Chart

Activities/Time

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Week 13

Week 14

Background research

Introduction

Literature Review

Data Collection and Analysis

Final Report

8. Ethics Checklist

1) Will the human subjects be informed of the nature of their involvement in the collection of data and of features of the research that reasonably might be expected to influence willingness to participate? Yes

2) Will the human subjects be told that they can discontinue their participation at any time?

Yes

3) Will the human subjects in your study be aware that they are the targets of research?

Yes

4) If the subjects are underage, will their guardians be asked to sign the consent form?

Yes

5) Is the confidentiality of the human subject’s identity positively ensured?

Yes

6) In cases where there is a possibility that the human subject's identity can be deduced by someone other than the researcher, is the subject's right to withdraw his/her data respected?

Yes

7) Will the researcher fulfill all the promises made to the human subjects including providing the summary of the findings upon request?

Yes

8) Will all necessary measures be taken to protect the physical safety of the human subjects from dangers such as faulty electrical equipment, poor grounding, lack of oxygen, falls, traffic & industrial accidents, possibility of hearing or vision loss etc.?

Yes

9) Will the human subject be debriefed (told the true nature of the study) after the data has been collected?

Yes

10) In cases in which the human subject is dissatisfied or a complaint about the researcher or procedure, will the researcher explain to the human subject that he or she may express this complaint to the Subject Coordinator?

Yes

11) Does the study involve concealment from and/or deception of the human subject?

12) Will deception be used in order to obtain agreement to participate?

13) Will the study involve human subjects who are legally or otherwise not in a position to give their valid consent to participate such as children, prison inmates, mental patients?

14) Will information on your human subjects be obtained from third parties?

15) Will any coercion be exerted upon subjects to participate?

16) Will the study involve physical stress to the human subjects such as might result from heat, noise, electric shock, pain, sleep loss, deprivation of food and drink, drugs, alcohol?

17) Will the study cause any mental discomfort to the human subjects such as fear, anxiety, loss of self-esteem, shame, guilt, embarrassment etc.?

18) Could publication of the research results possibly interfere with strict confidentiality?

19) Could publication of the research results possibly harm the human subject - either directly or through identification with his/her membership group? No

20) Are there other aspects of the study that may interfere with the protection of the well-being of the human subjects?

Signature of the Student Researcher:

APPROVED: ________________________Date: ____________________ Signature of Subject Coordinator