Presentation of Leadership and Management Strategy

Google is a network search engine which is possessed by Google Inc. Google is the most used search engine with billions of many users around the world making it to have the largest percentage of market share in many countries. It also offers several options for customized search with different and more advanced search technology.

The main mission for Google is to search for text in openly handy documents provided by web servers as contrary to other data contained in databases. Google was initially developed in 1997 by Sergey Brin and Larry page which helped in searching for several words. Some of the other services the Google offers are weather forecast, Google maps, movies, sports and time zones. In 2011 Google came up with Google voice search for all spoken messages rather than the written ones. (Napier, 2006).

Some of the competitors of Google around the world are baidu, naver.com and yahoo. These search engines provides services which are cannot be found in Google therefore making them become relevant in the market share. Some analysis of the frequency of search terminologies includes social and economic trends happing in everyday activities.

The ranking of web search engines was very significant to Google since it was ranked as the best web pages that were able to check several strings of searches. The chief executive Eric Schmidt has a big dream on Google because he hopes that it has future direction on the search for algorithm, he says that the main goal for Google web search is to help all its users get information on what they are supposed to do the following day. This looks funny and un attainable but with the current trend on technology development the dream will become true. There was a major transformation within the Google search engine whereby mobile search algorithm was enhanced to favour mobile users since most of the largest web search is mobile phones holders.

The mission within Google is mainly about searching for vital information and organizing the world information and making it readily useful and accessible. There is a promising support to all its users on the result and information they may require. Google gives some companies a platform to advertise for their products. It is through these services they make a lot of money from their users who view Google by opening internet as they make their endeavour. The company is moving forward in advancing their technology by solving their societal challenges; they are mandated to update their information every time so that they can be relevant in search for information.

Don’t be the devil is a motto that drives Google company to remain relevant by representing it mission all the time. This company has been of great help to billions of people, users are able to get information they need in shortest time the moment they command it to offer.

Google has talented and brilliant employees from diversity background who fit in their culture and they have offered tremendous result as far as its mission is concerned. Its engineers apply the convenient and the best technology available to unravel the world’s biggest challenges. The Google team think big and also look for more creative ways to perform their duties better in whatever they undertake. The people who work at Google have taken all the paths in their careers to make things happen in their workplace. The Google employees undergo diverse process before they get hired, there is phone interview conducted to them and also have an onsite interview in the Google’s offices.

Google employees get a lot of benefits such as health insurance and retirement perks. They make sure their employees are physically, financially and healthy catered for so that they can feel comfortable when performing their daily chores within the company and their social life.

Google has a very unique culture which is a more of a corporate culture; they make sure they maintain their employees to avoid the cost of hiring new employees. With this culture, it has helped Google to remain the best ranked place to work around the world. They also ensure they hire talented and more ambitious employees to achieve the company’s goals and objectives. It is worthy to note that Google’s success has been characteristic to this culture of productivity which means it has been the growing tact of success by many companies around the world. Laszlo Bock is the person behind the success of Google Company. This person is the head of people operations also known as human resource where science and human resources interconnect.

Google being the leading search engine in the world, it has also been taking care of its employees, interns, partners and visitors. One of the services being offered to its employees is healthcare. Employee who get ill or get some injuries he or she will be given the necessary healthcare by the Googleplex. Employees and interns are also offered a subsidized massage program which is administered by licensed therapist. The Google’s massage rooms and bathrooms are of high standard and employees feel more taken care of by the company therefore increasing productivity in the long run. Working at Google you are also assured of 20% time program which enables employees to pursue their own activities. They have time to do outside business which is not related to Google activities. New employees enjoy most of these services which they have never had before. Googleplex offers the best amenity to its employees more so they make sure that employees are paid well in order to meet their monthly expenses without any financial difficulties. (Jackson, Schuler & Werner, 2012).

Google Company is working tirelessly to make sure they have a unique way to improve the health of its employees. The family of Google employees are also valued and therefore the company has several benefit programs and other amenities to make sure their loved ones are supported throughout their life stages.

The culture of any organization has a great significance on any company which are defined by their nature. In the course of interpretative schemes the affiliate of an organization assign meanings to incidences within and the external of the organization and value the reality that surrounds them. Google has successfully shared technological innovation with a well-built organizational culture. The working environment created by the Google is overwhelming therefore anybody would wish to work in that company since it has given their employees a chance to grow themselves in fields of their endeavour.

References

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Napier, H. A. (2006). Creating a winning E-business. Boston, Mass: Thomson Course Technology.

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Jackson, S. E., Schuler, R. S., & Werner, S. (2012). Managing human resources. Mason, Ohio: South Western cengage learning.

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