english memo and short essay

From: R. McGinis

To: All EN 205 Associates

Date: February 10, 2015

Memo #: 2015-0004

RE: Guidance Concerning Enterprise Group Project

The purpose of this memorandum is to set forth the working framework under which all associates will function as team members for the Enterprise Development Teams established this week.

I. General Description: All 205 section associates have been verbally advised that they will be assigned to an Enterprise Development Team whose primary functional mission is to:(a) creatively conceptualize and establish an Enterprise of some type, and (b)craft a body of writing centered around that enterprise. Teams are encouraged, but not required, to develop concepts that they collectively believe have a genuine chance of economic success. Teams are also encouraged, but not required, to consider establishing a charitable organization as their Enterprise Project.

II. Throughout the balance of the semester, each Enterprise Development Team will be responsible for producing a variety of documents relating to their prospective projects (The “Collaborative Documents”). These documents will be produced collaboratively. Each Team Member will be responsible for contributing a draft of each respective document. The group will then work to revise these drafts into a finished version to be entered into the record as the Official Submission for that group. IMPORTANT: Upon completion of each assigned document, each team member’s draft will be submitted to me in hardcopy, with the group’s revised version submitted both in hardcopy and on Moodle. The contribution of a draft documents by all Team Members will be a factor in determining the points awarded on each assignment. Draft documents are to be complete working drafts, not outlines or diagrams. All hardcopy draft documents will be formatted under MLA Guidelines

III. Termination Policy: If it is determined that an individual team member is failing to contribute the agreed - upon draft documents or other work consistently and on time, the Team may vote for termination of that member after one written warning. Team Captains will supply copies of such warnings to me prior to issuance. Terminated Team Members will then be charged with developing a separate Enterprise project s as individuals, including the completion of all assignments, and will be graded individually on the body of work they produce.

IV. Duties and Assignments:

Each EDT will develop the following core elements:

1. A Website that functions both as a marketing/sales/branding mechanism AND as a functional interface for the EDT Document Portfolio; Websites will contain at a minimum:

A. A Welcome Message

B. The requisite sales and marketing(messaging) literature

C. The Mission Statement

D. Bios of all EDT members

E. A link tothe Video Commercial

F. Links to at least three companion websites with annotations describing their interest and relevance to the project

G. A newsfeed displaying links to at least five articles pertaining to the enterprise

H. A Comments section for users

I. Three Press Releases

J. Active links to copies of the video commercial and the formal proposal

K. Audience-focused , aesthetically appealing graphical elements of design

(50 pts)

2. A Scripted Video Commercial/Message for the Enterprise of at least one, but no more than three, minutes in length;(50 pts)

3. A PowerPoint Presentation of approximately seven minutes that showcases the Enterprise, presents selected elements from the Documentation Portfolio, and displays the Scripted Video Commercial.(50 pts)

The EDT Document Portfoliowill contain the following:

1. A Formal Enterprise Proposal of 1,200-1,500 words that includes demographic and/or market segment research from at least three sources(25pts)

2. A Mission Statement (“About Us”)of at least 500 Words(25 pts)

3. Sales/Marketing literature of at least 1,500 words: (45 pts)

4. Meeting Minutes of at least 6 meetings: 5 pts

Total: 250 points

V. Each EDT team member will be additionally responsible for producing aReflective Self-Assessment Report on matters relative to their Enterprise Group.(Individual assignment – value 50 pts)

VI. Disclaimer and reservation of rights: I reserve the right to alter or amend this memorandum, with notice.

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