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lab2.dotxLab2: Develop Business Concept (10pts)
1. Indicate the type of business (e.g., men’s, women’s, children’s or accessories) and price level (e.g., better, moderate, or budget.) you would like to have.
The type of business is jellaba for mom and daughter like matching outfits. Price level is moderate.
2. Describe the characteristics of the potential target customers for the store you would like to open in terms of;
i) The demographics (age, gender, profession, income, geographic location, etc.)
New born- to 45-55. Women, mom&daughter , Miami
ii) The psychographics (attitudes, values, belief systems, social status, etc).
12 Fabrics, mom with job or without, spend 300-400 monthly for shopping
*Use one paragraph for one topic.
3. Identify at least two stores at a specific location. They may have the target market and type of merchandise that you also serve. Describe the characteristics of the stores (merchandise, location, store size, services, customers, etc.).
Merchandise: lightweight cotton call Jellaba for mom and the daughter matching outfit.
Location, Miami or Los Angeles
Store size: 22 x 40 two floors
Service: downstair the service quite normal like any store, upstairs where you can meet tailor and take the size if someone want to have special order or size and serving coffee juice and drinks.
Customer: Mom and daughter.
*Use one paragraph for one store.
4. List at least four strategies that your store would offer that the competitors cannot or does not? (In other words, what will make your store special?). Don’t simply answer using short words such as “Customer Relationship,” or “Customer Service.” You need to specify the strategy. Explain how these “differential advantages” should help your business succeed.
The defrincec between my store and the others
· There is non fashion jellaba in Miami, Los Angeles
· Customer can have their own designe (mom&daughter)
· Siting with the coustemer on sofa and take the sizes and show them the fabric.
*Use one paragraph for one strategy.
· 12 fabrics one every season the custmer ca buy whats on the sore or make their own jellbab from this 12 fabrics.
JELLABA:
traditional long of middle-eastern origin, loose-fitting unisex outer robe with full sleeves worn in the Maghreb region of North Africa and in Arabic-speaking countries along the Mediterranean. Traditionally, djellabas are made of wool in different shapes and colours, although nowadays lightweight cotton djellabas have become popular.
