Topic: Ethics & Sustainability

ASSIGNMENT #1 – Individual

Topic: Ethics & Sustainability

TOTAL MARKS 100 | 10% OF FINAL GRADE

DUE WEEK 5

Overview:

Corporate responsibility is a business’s concern for society’s welfare. The newest theory in social responsibility is called sustainability. This theory refers to the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time.

Ethics refers to the moral principles or values that generally govern the conduct of an individual or group. Ethics can also be viewed as the standard of behaviour by which conduct is judged. A code of ethics may be adopted as a guideline to help employees make better decisions.

Goal:

Select one company from this list of 2015 Most Ethical Companies - http://web.ethisphere.com/worlds-most-ethical/wme-honorees

Research their website (and beyond, if necessary) for explanation on why they are voted a top ethical company. Examine and evaluate how their corporate profile and messaging upholds this position.

Your one-page report should summarize the following in your own words:

· Why did you choose this company?

· Does the company have a social responsibility message, if so what is it?

· How has the company demonstrated or promoted this message? Is this a broad philanthropic approach or have they aligned with specific partners?

· What is their long-term strategy? If not stated, can you guess?

· Have they stated corporate ethical guidelines? What are they?

· How do they communicate and uphold these guidelines internally (employees) and externally (with customers, community)?

Deliverable:

Provide a minimum one-page, single-spaced (12 pt. font) report not including cover page and references. Individual submissions are due in the Assignment #1 Dropbox folder on eCentennial by the beginning of your class, Week 5 (week of September 28th).

Cover sheet MUST include the following information:

· Your name

· Your student number

· MKTG-116 + your section number (005 or 008)

· Assignment #1 – Name of Company

REPORT RUBRIC:

REPORT COMPONENT	YOUR MARK/ POTENTIAL MARK
1. Explanation on choice of company	/5
2. Summary of company’s social responsibility platform	/15
3. Rationale or proof of social responsibility in corporate activities and/or messaging	/15
4. Explanation of company’s long-term corporate strategy	/15
5. Summary of company’s ethical platform and/or guidelines	/15
6. Rationale or proof of company’s ethical guidelines in corporate activities and/or messaging (internal and/or external)	/15
7. Overall Report Style/Format a. Your report should be free of errors related to grammar, spelling and punctuation	/10
8. References (APA Citations not required)	/10
TOTAL MARKS	100