Total 4 page essay on Internet Marketing

ASSIGNMENT 08

Internet Marketing

Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.

Part A: Name and describe each of the three pillars of relationship management. What are the benefits of each?

Part B: Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?

Part C: Of these tools, which two (2) company-side and which two (2) client-side tools do you feel are most effective and why? Support your selections with concrete examples.

This is the end of Assignment 08.