Ethnocentrism

Module Readings

· From your course textbook,  Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries , read the following chapter:

· Cultivating Profitable Growth

· From the University online library resources, read:

· Peng, M. W., Wang, D., & Jiang, Y. (2008). An institution-based view of international business strategy: A focus on emerging economies. Journal of International Business Studies, 39(5), 920–936.http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com./docview/197134252?account id=34899

· Recommended Readings

· Brock, D., & Yaffe, T. (2008). International diversification and performance: The mediating role of implementation. International Business Review, 17(5), 600–615.  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://www.sciencedirect.com/science/article/pii/S096959 3108000887

· Cantwell, J., Dunning, J. H., & Lundan, S. M. (2010). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies, 41(4), 567–586.  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/197134736?account id=34899

· Collings, D. (2014). Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities. Journal of World Business, 49(2), 253–261.  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://www.sciencedirect.com/science/article/pii/S10909 51613000850

· Ellis, P. D. (2011). Social ties and international entrepreneurship: Opportunities and constraints affecting firm internationalization. Journal of International Business Studies, 42(1), 99–127.  http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/819605945?account id=34899