Standardization versus Adaptation
adam_atroh
m_3_readingss.docxModule 3 Readings
Complete the following readings early in the module:
· Read the overview for Module 3
· From your course textbook, Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries , read the following chapter:
· Creating Inclusive Market Segments and Niches
· From University online library resources, read:
· Rahman, Z., & Bhattacharyya, S. K. (2003). First mover advantages in emerging economies: A discussion. Management Decision, 41(1/2), 141–147. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/212097423?account id=34899
· Recommended Readings
· Cannone, G., & Ughetto, E. (2014). Born globals: A cross-country survey on high-tech start-ups. International Business Review, 23(1), 272–283. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://www.sciencedirect.com/science/article/pii/S096959 3113000723
· Cleff, T., & Rennings, K. (2012). Are there any first-mover advantages for pioneering firms? European Journal of Innovation Management, 15(4), 491–513. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/1093469560?account id=34899
· Cuervo-Cazurra, A., & Genc, M. (2008). Transforming disadvantages into advantages: Developing-country MNEs in the least developed countries. Journal of International Business Studies, 39(6), 957–979. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/197133994?accounti d=34899
· Ernst & Young Global Limited. (2013). Rapid-growth markets forecast: October 2013. Retrieved from http://www.ey.com/Publication/vwLUAssets/EY-Rapid-Growth-Markets -Forecast-October-2013/$FILE/EY-Rapid-Growth-Markets-Forecast-Octo ber-2013.pdf
· Goldstein, A., & Pusterla, F. (2010). Emerging economies' multinationals: General features and specificities of the Brazilian and Chinese cases. International Journal of Emerging Markets, 5(3/4), 289–306. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp? sch=auo&turl=http://search.proquest.com/docview/612889046?account id=34899
