Marketing Plan Template

LOGO]

[Your Name]

[Your Title]

[Business Name]

[Main Business Address]

ABN: [ABN]

ACN: [ACN]

[Business Name]

Marketing Plan

Prepared: [Date prepared]

Table of Contents

Marketing Plan Summary 3

The Business 3

The Future 3

The Market 3

The Finances 4

The Business 4

Business overview 4

S.W.O.T. analysis 4

S.W.O.T. activity sheet 4

Products/services 5

Sales/marketing personnel 5

The Future 7

Vision statement 7

Mission statement 7

Goals/objectives 7

The Market 7

Unique selling position 7

Your customers/clients 7

Your competitors 8

Market research 9

Market targets 9

Environmental/industry analysis 9

Marketing strategy 10

Advertising & sales 11

The Finances 13

Price 13

Expected sales 14

Marketing budget [YEAR] 15

Monitoring/measurement activities 16

Supporting documentation 18

Glossary 18

[ Please complete this page last]

[Your marketing summary should be completed last and should be no longer than a page focussing on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]

Business name: Asian Delights

Business structure: Partnership

ABN: 19-720-872-465

ACN: 729-565-001

Business location: Hyperdome, Loganholme

Date establish: 2017

Business owner(s): Sue Ann So

Relevant owner experience: Finished Hotel and Restaurant Management major in baking. Finished Certificate IV in Hospitality course in Australia.

Products/services: Asian cakes and delicacies

Vision statement:

Asian Delights vision statement is to provide a product of the greatest possible value to our customers, thereby gaining and holding their respect and loyalty while achieving sufficient profit to finance our company and its growth. Our first responsibility is to our customers, without which there would be no company. Asian Delights caters to our customers in a professional manner by offering quality products, competitively priced and delivered with courtesy and professionalism.

Goals/objectives:

1. The business might want to increase sales, revenue, profit and market share 50% in a year.

2. To gather new clients if possible double each month or our aim is to build customer database of at least 250,000 households within the next 12 months.

3. To increase product awareness among the target audience by 30% in one year.

4. To introduce sales promotions by giving customers coupon or cut coupons out of any newspapers or a products packaging that enables them to buy the product next time at a reduced price.

5. To introduce new products and services or launch new products by aiming to grow often attempt to create a competitive advantage over competitors.

Target market:

The main focus of Asian Delights Bakery will be the consumers live around Loganholme area and it’s neighboring suburbs. It will also focus on travelers or visitors that passes through Loganholme Hyperdome Shopping Mall.

Marketing strategy:

First I need to define the market, means who I want to sell my products and consider the demographics, location and common interest of my target customers. Next, is to perform market analysis which means to understand the market growth, my competitors and possible potential barriers to entry. I also need to prioritize and select my markets that fit-in to my strategy, do a reseach to support the plan about target audience, and lastly to develop my market entry options.

Asian Delights bakery needs $100,000 for the up-front. Asian Delights bakery is a partnership business, means, each partners will provide funding from their own savings which will cover all the start-up expenses and provide all financial for the operation. As one of the partner of Asian Delights bakery, the money am I contributing towards the business is 50% of the starting up-front budget.

I am planning to start this business in Hyperdome, Loganholme near I live. I choose this location not only because this is where I live, but also it is easy for me to monitor my business anytime what the problems arises. If I have enough money and enough knowledge about this business, I plan to start this business after I finished my course probably early 2017 and it will set-up with 2 or 3 persons will help me to start it.

Asian Delights Bakery is all about not only baking cakes, but also delivering favourites pastries and delicacies that Australian never taste or try it before.

One of the important things to do this business is how special the products are. In this business, what makes these products so special and unique because not only it is affordable to any sort of people, but these products are new to the eye of customers that they never seen yet to the other competitors.

Doing this business gives me motivation, and my vision in the future in this business, not only helping to the community, helping others what they wants and needs, but also I want this business to be succeed in the future.

[Outline how and when you plan to address each of the weaknesses/threats from your S.W.O.T. analysis above.]

Market position:

Asian Delights Bakery will conduct a marketing research to see and understand fully the consumers needs. Asian Delights are looking not just what the consumers needs, but also understanding consumers satisfaction. In this regard, marketing mix will be considered, that is, quality of the produvt must be offer to ensures customers satisfaction upon using it. In the world of business where competition is a normal facet, consideration of price product is mandatory. Also, Asian Delights Bakery will fit-in the market not only offers product good quality and affordable, but also perfectly conveying, delivering and serving the products into the market.

Unique selling position:

The shop must accessable to everyone and it’s easier to buy compare to my competitors. The shop open as early as 6 a.m early in the morning for passing traffic and if possible will close at 7 p.m to service consumers on their way home from the tiry work. The price should lower compare to the competitors and discount on large purchases. Offers deliveries right at customers front door. Offers free copies of some brochures or newspapers for them to take home.

Anticipated demand:

The anticipated quantity of products of each our customers are likely to purchase each day, 12 pieces in different products. In 6 months that’s a total of 2, 160 quantity of products sold an individual customers or 4, 320 products in a year that each customer are likely to buy or purchase.

Pricing strategy:

1. Buy one take one- this is to attract customers because if they buy one they will get one more product without any additional costs.

2. Giving discount- this strategy is very good especially the customer buy a volume of products.

3. Low price from other competitors- I recommend this strategy because sometimes customer doesn’t care about the product, but they care about the price especially if it is low price compare to other competitors.

4. Value pricing- this strategy makes the customers that the customer pay the product and feel that they are getting a lot of product in just one buy and we called it ‘value meal’.

5. Optional product pricing- for example, if the customer start to buy the product, the company will attempt to increase the amount customers spend once they start to buy and offer other products or we called it ‘Extras’.

Value to customer:

Although Asian Delights Bakery products are not necessity or luxury to our customers, but we can assure that the customers view to our products are not only giving them what they want or giving them satisfaction, but our products are unique and different to our competitors.

Growth potential:

In the future, Asian Delights Bakery anticipated of deliver new lines of new products will produce and plans to be profitable about 70% within the first yearof operation. This will drive into more expansion of new locations not only in a local area but also international market.

[Business Name] Marketing Plan [YEAR]

[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.]

[What is your business' mission statement (i.e. how will you achieve your vision)?]

[What are your short & long term goals? What activities will you undertake to meet these goals?]

The Market

[How is your business unique in the market? What differentiates your product/service from others in the market? What makes your business stand out from your competition? What product gap or service need does it fill for your customers?]

Customer demographics

· Kids- most kids like sweets at the age of 3 to 6. There are products that suit this type of people like cookies and some other sweets stuff.

· Young men and women- at their stage between 10 to 19, this group of people likes party. Sweet foods like cakes, desserts and even pastries always present if they having a party.

· Middle age people- Compare to young and old range of people this group of people at the age of 25’s to 40’s are the busiest people. Instead of cooking food for their family, sometimes they only prepare or buy ready to eat food like pizza.

· Old men and Women- These type or group of people to their 50’s to 70’s like’s coffee especially in the morning. As we all know coffee and bread is very good match and most of this group of people really like it.

[Define who your target customers are and how they behave. You can include age, gender, social status, education and attitudes. What are their lifestyles, activities, values, needs, interests or opinions? Where are they located?]

[Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them? How will you deliver your products/services to them?]

Customer management

A good listener to our customers is one of the factor to maintain customers relationships. One way to listen our customers is to provide a time for our customers to connect with them by providing or creating a company online page like facebook, twitter or Instagram account of the company to help the customers to reach them out about their concerns, issues or feedback. Next, be genuine to the customers by providing them an honest answer of there’s problem arises about the product they bought. Other way to maintain customers relationships is to reward customers by giving them a coupon, or even notice them if there’s a special event coming. Lastly, always keep in touch with the customers, by sending them greeting cards or sending them an email.

To rate against my competitors, I need to find out who my competitors are, what products they offer to the customers, what are their strengths and weaknesses. How much prices they charge of their products, how they distribute or deliver their products, how they advertise or what activities they do to advertise their products. Lastly, investigate my competitors business strategy, what types of customers they are targeting and what new products they are developing.

Competitor details

[What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire and findings to the back of this plan.]

[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?]

[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region's economy stable? Are there seasonal variations?

What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in? How will the market/customers change when you enter the market? What external factors will affect your customers?]

Advertising & sales

Advertising and promotional strategy

Social media strategy

[What do you want to achieve/communicate (brand awareness, online sales etc)? What social media tools do your customers use (e.g. Blogs, Twitter, Facebook etc)? What strategies can you use to network and communicate effectively with these customers? Who will upkeep your social media presence – do you have the internal staff or would you need to engage an external organisation]

Sales strategy

[What sales techniques do you use? What are your strategies behind these techniques? How is this different/better than your competitors?]

Sales and distribution channels

The Finances

[What price have you determined for your products/services? Does this price take into account all your costs including personal, start-up, operational, cash flow and working capital? Have you also allocated a profit margin in your costing? What price will your target market bear? Do your prices take into account any seasonal variation to your suppliers’ costs?]

[What are your expected sales? When do you hope to achieve these figures? Are there seasonal influences?]

[Consider the example below when developing a budget to include in your business plan.]