bus 475 wk 5

Running head: BUSINESS PERFORMANCE ANALYSIS 1

ANALYZING THE BUSINESS PERFORMANCE OF BRANT FREEZER COMPANY

Tenets of creating a new organization with a new service charter in the Dell, Inc. organization

Introduction

In any business, the main aim of developing a new product is to improve customer service and consequentially the company income and its portfolio in general. Bringing a new product to the market place is most often provoked by change in consumer preferences, competition factors as well as advancement in technology and a new idea that needs to be taken to consideration. In our case study the three factors are applicable as they all cut across the objectives and mission of the company. As such, proper research for strategies on what to develop and how to do it is crucial for a successful venture. Dell, Inc. is a worldwide company whose objective is to empower communities to use technology for prosperity. Dell provides the technological tools that are necessary and crucial for everyone to achieve their dreams. Whether at home, school, organizations and governments, Dell is always at the forefront in delivering the necessary tools for achieving more. The focus should therefore be , how better Dell could assist communities build themselves efficiently, develop the mechanism and make them readily available for this wide market.

Type of product

Successful ideas are those that are centered on understanding the market requirements, which would in turn be molded into smart products that meet and even go beyond the customer expectations. Financial management has since been a problem to the whole world from governmental institutions to small enterprises and even individuals. Wealth is what measures the capacity to sustain life in any given community. Misappropriation of wealth is like a “hole in the bucket of wealth” and one of the loopholes that lead to this menace is lack of intelligent systems that could assist manage and report financial aspects of any entity that generates and spends money. The type of product in question is an Electronic Resource Planning software.

Building the product

As aforementioned, a myriad of communities around the globe are in dire need of systems that could assist them build themselves and progress through proper fiscal management. To the Dell fraternity, that is a wide market to tap into. Ordinarily, new products could have either of the attributes:

- They could be have never been marketed by Dell , Inc. but have been taken up by other companies or

- They could be original creations being taken in for the first time.

The product that is proposed in this text has evidently been in the market having been sold by the major players in the IT business. That means that by developing it and taking it out there the company will require a unique product that is going to put it at the competitive edge among key world players. Our strategies, screening methods and keen analysis is just meant to get the company there.

Development Strategy

Strategy is defined as the set of logical steps that are aimed at achieving a certain objective. The plan of action that is brought forward in developing this product is based on professional concepts as well as real and current research data on markets. The key aspects in the developing strategies are : the product life cycle, market needs, where the market is, and quality control.

Product life-cycle

This is the set of stages that any product or service is taken through from its inception to its obsoleteness. The important factor in question being sought after here is as much as the product is important in assisting the communities around the world, is the project a worthwhile long term revenue stream for Dell company ? To answer the question the various steps in the product life cycle will show the viability of the project.

Problem identification / Development and investment : currently there is a huge market for business and resource planning systems. In addition, existing systems haven't yet captured market requirements.

Product introduction: Will rely on the marketing strategy in question. Both distribution and price strategies come at handy.

Product growth: Although competition will be there , the competitive edge that is already existing is that there has been a vibrant Dell market for the already existing products and they could be tapped into. Projected profits in sales are promising.

Maturity / decline: There is no point in time in the near future when whe world will not need financial systems and electronic resource planners. What is left is improving the product through updates and patches in order to adapt to the ever changing world.

Market Needs / Quality control

The market needs products and services that aptly meet their needs. Use of market research techniques like surveys and focus groups have come in handy in the past in assisting product developers and engineers come up with outstanding inventions. In this project the market will be the “steering wheel”. As the product grows also, the product quality will also grow from the feedback and also changes in technology.

Market Location

Distribution strategy of marketing will be the most emphasized with the most preferred customer locations being governmental departments, NGOs, corporations and business entities.

References

Business.qld.gov.au,. 'New Product Development | Queensland Government'. N.p., 2015. Web. 3 Aug. 2015.

Hax, Arnoldo C. The Delta Model. New York, NY: Springer Science+Business Media, LLC, 2010. Print.

Infoentrepreneurs.org,. 'Develop New Products And Services'. N.p., 2015. Web. 3 Aug. 2015.

us, Dell. 'Innovation Approach'. Dell. N.p., 2015. Web. 3 Aug. 2015.