Course Project - Final Report Due

Coca-Cola Company Overview

In this project, we are going to review the Coca-Cola Company. Coca-cola is an international business corporation that deals with manufacturing, vending and distribution of non-alcoholic drinks. It has is main headquarters in Atlanta, Georgia. This company was invented by a pharmacist by the name John Stith Pemberton in the year 1886.The formula used by John and the brand itself were later on bought by Asa Griggs Candler in 1889 and later, in 1892; he incorporated the coca cola company. Using his marketing strategies, he has grown the company to its dominance today in the soft drink market in the world. The company has been in existence for a long time since 1886 to date, marking 129 years in business. The company has so many outlets and branches all over the globe, and it has been a big source of employment from generation to generation. Currently, the company holds over 129.2 thousand employees worldwide.

The company offers a wide range of products and services. Its products are mainly carbonated non-alcoholic soft drinks in the form of syrup or beverage concentrates. The company has over 300 brands which include Fanta, coke, sprite, fruit juices, lift, Dasani, etc. Services offered by this company are mainly customer services that include receiving and handling complaints, answering questions about the company, receiving orders and withdrawals, etc. The company meets its consumer’s needs by offering them a variety of products to satisfy each consumers preference, providing good customer care services, making sure that their products are available in the market for easy reach by the consumer and producing high quality and healthy products.

Coca-cola does not necessarily have one primary consumer since it targets and tries to fulfill the needs of many different kinds of people as seen from their wide variety of products. The direct targets for the company are outlets such as supermarkets, retailers of soft drinks; leisure parks among other while the end and indirect targets are lots and lots of individuals who consume soft drinks.

The main reason for choosing to review this company is because it is one of the leading companies in the global market that have persisted for so long, and it is still getting stronger. It has been able to meet effectively the needs of their consumers over time, has good systems in place to interact with their consumers and it has a very strong customer base.

References