Course Project - Final Report Due

Website Analysis

Name: Rodney Wheeler

Institutional Affiliations: Rasmussen College

Date: 08/12/15

Coca Cola Company has a website that is visually appealing to the viewers. Regardless of whether you like the products that the company is selling or not, it is hard to deny the fact that the distinctive red color and the white font script makes the website be a visual brand that is recognizable. The website has been well organized and t is easy to find the information that you need with just a glance. The website is user friendly and it can be minimized and maximized the center of the page, navigation through the website is easy. The site main focus is the advertising of Coca Cola products showing the important products, most search information and proportion that are ongoing. These products are appealing to the one who is viewing the website.

Coca Cola is a company that has millions of customers all over the world. These customers have different needs and the company strives to ensure that they have captured almost all the needs that their customers have. When you visit the website, you can be able to change to country so that you can get information that is relevant o your country. In the website there are different categories that are for the customer like the sports, brand, promotion, history and most popular searches that have been done. The site also encourages customer diversity loyalty by having innovative campaigns like share a coke. The campaigns have demonstrated that having a marketing that is emotionally resonant; will create loyalty among the customer. This in turn leads to high volume of sale from coca cola.

The company is open about the business and it allows the customers to be able it review what is going on behind the scenes. For instance in these site, there is information like financial performance, innovation, marketing strategy and future plans.

Reference

http://us.coca-cola.com/home/