Strengths-
Relaxing atmosphere. Clients will appreciate the clean and comfortable environment.
Great discounts that will create my client base into loyal customers that come get beautified every other week.
My parlor will be located in a well-known spot on a well-known street.
The best techs in town who do the best work in town.
Being able to book appointments on the internet on all social media and all new trends and teens.
New and up-to-date products.
Special equipment.
Weakness
New Business.
Not having enough techs. (Popular tech people want that one tech.)
Building my client base. Getting people into my parlor.
The cost of flyers and promotion. Flyers will help me get people into my shop by having work that techs have already done.
Having a smaller parlor. And not having a lot of space to hold many people.
Opportunities
Large market demand.
Low prices in comparison to competition.
New designs
Threats
Competition of other local nail shops.
Lease expires and landlord may not want to renew.
Smart Goals
One of my goals is to have 20 new loyal customers within the next year. This will be important because the more loyal customers the better business will be. They will be so happy to spread the word to family and friends where they go to get their mani’s and pedi’s and etc.
By 2016 we will have a team of 5 professional nail techs and 5 interns who are all contributing to the reputation of excellence in creativity and artistic nail design by winning awards and being featured in local magazines. This will be important as well to spread the word about my parlor. The more buzz about the salon and nail techs the more people will want to come to the parlor.
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