Only for lady Hawkins

Format for Company Analysis Paper

Title Page (Cover page)

Your name

Date

Course and Class Section

Introduction (One paragraph)

General information about your company.

Financial Analysis (Two paragraphs)

Paragraph on ratios (Profitability: ROA; Leverage: Debt –Equity; Liquidity: Current Ratio) of your company and ratios (same as for your company) of the industry, and comparison of your company’s ratios to industry ratios.

Paragraph on your analysis of your company’s ratios, and your analysis of the results of your comparison of your company’s ratios to industry ratios.

Issue (One paragraph)

Specifically define the issue that you selected from your updated SWOT as the most important issue for your company.

Issue can be problem or opportunity.

Detailed support for your issue (should be sufficient to convince the CEO to take action).

Impact(s) (One paragraph)

What impact(s) does the issue have on your company’s operations?

Impact(s) can be positive or negative.

Positive---How the effectiveness and/or efficiency of company’s operations will improve if action on the issue is taken.

Negative---How the effectiveness and/or efficiency of company operations will be negatively affected if action is not taken.

Detailed support for your impact(s)

Cause(s) (One paragraph)

What caused or is causing the issue. (Root cause(s) ---not symptom(s)

Detailed support for your cause(s).

Recommendations (One-Two pages)

Your recommendations to correct the issue and eliminate the cause(s)

Support for your recommendations should be sufficient to convince the CEO they will correct the issue and support expenditures required to implement them.

The following information is in the syllabus

Recommendations can be broad at first, but you must “flesh them out.” In other words, they must be actionable. What specific actions should management take to efficiently and effectively address the issue you have identified and correct the cause(s) that you have identified? Assume you had Publix and you thought it was important for them to grow geographically, that is a good start. However, you would need to identify where. In Mobile County, OK, where in Mobile County based on their target market? How many store units? All at the same time? Staggered? Does the company have the means to pay for this growth? Do they take on debt or use equity? These are some of the questions you might ask intended to help you “flesh out” your recommendation section. Be sure to provide sound reasoning to support your positions.

At the end of your recommendations section, you need to identify the key functional areas of the organization that must be involved to implement your proposed recommendations. Do you need production, marketing, human resources, legal, etc.? Who needs to be in the room when this decision is made? Should they be involved on the front-end or simply responsible for carrying out the plan? What level(s) (top, middle, first-line, non-managerial) are necessary to implement your recommendation? Does the answer to this question, impact who should be involved in the planning and organizing stages?

The following information is in the syllabus

Use the deductive form for your paper

This form involves you stating your main point (issue) up front. Next, please provide support for your issue. It is appropriate to share three main points per cause, impact, and recommendation. Please review pages 62-112 in your MCOB Writing Guides, as well as the following excerpt for additional guidance.

“Writing the apparently deductive form enables you to present your claim immediately; your readers know what you want to say. They can pinpoint your "main idea" --your claim about the topic --and recognize your honest approach it. You will have a reason to present the supporting evidence, and that support will help to persuade your reader to accept your claim. This model, with its early presentation of thesis, is also efficient. When your time is limited, in an exam for example, you present your primary response first, as your thesis, and then you give reasons to support it

Reference page(s)

List of references (8 minimum)

Appendix

Original SWOT---Overall SWOT should be cited

Updated SWOT-----Each entry in four (Strengths-Weaknesses-Opportunities-Threats) areas should be cited

Your completed assignment will consist of a cover page, the body of the report (the body should be 3 to 4 pages, a reference page, and an appendix.

The actual report begins on page two and should be typed. You should use one inch margins, double space, 12-inch font, and you should use headings and sub-headings to organize the information.

Your paper should include APA Format and APA in-text citations