hr4 project

Nutchanart Ponim

[email protected]

Keller Graduate School of Management

Author’s Note

This Project is being submitted on 4 September 2015, for Professor:  Gary Bertels’s HRM587 Managing Organizational Change

Project

One of the publicly traded companies that have undergone considerable amount of organizational change in the United States is Apple‚ Inc. In period between the years 1993 and 1997 Apple‚ Inc. was in the verge of collapsing. This is because the company was generally struggling to finds its consistent source of profitable revenue. It generally tried and failed to markets its products that include TV appliances‚ CD players‚ digital cameras‚ etc.

The company‚ however‚ resolved for organizational change led by the CEO Steve Jobs. Upon his return as the CEO of the company‚ Jobs opted to focus its product base on the creation of several different beautiful consumer electronic products that were appealing to the preferences and tastes of the customers(Myers et al.‚ 2012) It also acquired several companies that dealt in digital production and video editing for which constitutes its consumer base. Some of the positive outcomes of this change include products such as iPod and iPhone that led to a tremendous increase in the company’s sales.

The second publicly traded company that has undergone some considerable amount of change is Wal-Mart. In 2010‚ Wal-Mart commenced organizational change that was meant for aligning the business with the three priorities of the company‚ which include returns‚ leverage‚ and growth. The main objective behind the organizational change was to ensure that more value is generally delivered to the company’s shareholders and consumers(Worley et al.‚ 2013)The changes were generally designed to see to it that every part of the company’s business would make the company more global‚ leveraging the company’s scale‚ and helping in ensuring that the company went loser to its customers. This project is therefore going to compare the organizational changes that havetaken place in Apple‚ Inc. and Wal-Mart Inc.

Reference

Myers, P., Hulks, S., & Wiggins, L. (2012). Organizational change: Perspectives on theory and practice. Oxford: Oxford University Press.

Worley, C. G., Porras, J., & Lawler, E. E. (2013). Built to change: How to achieve sustained organizational effectiveness. San Francisco, Calif: Jossey-Bass.