| Change Image | Basis of Image | Application to Company #1 | Application to Company #2 | Pressures for Change | Differs from others how? | Unintended consequences from Image |
| Director | Change manager designs the change process and directs the people to comply with it so that the intended change is achieved. | The Apple executive management changes would encourage more collaboration between the hardware‚ service‚ and software teams. | The Wal-Mart management changes would enable it evolve in a pace that would enable the company to continue outpacing and even exceed the company’s customers. | The process of change involves changing the management in a way that will control as well as make the expected outcomes to be achievable. |
| Navigator | Designing change process in a way that would aid best fit the conditions being faced | Change was done in Apple by making the product invention process to be efficient and by making the company to be more corporate | Change was done in Wal-Mart by aligning the company’s structure with its three priorities that are returns‚ leverage‚ and growth. | The conditions of change that made the company to want to make the change. |
| Caretaker |
| Coach | A change manager helps the organizational members in enhancing personal development on the capabilities that are required to ensuring that the change process is successful. | Apple added mores roles to its executive management members. | Wal-Mart focused on growing the company’s store management teams. | The right set of values‚ drills‚ and skills that are paramount to the achievement of the desired organizational outcome. |
| Interpreter |
| Nurturer |
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