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Qualitative Analysis

Learning Objectives

Discuss the purposes of qualitative and quantitative analysis and characteristics of each.

Explain measurement scales and areas of qualitative analysis.

Discuss the assessment of broad loss exposures that may have a financial impact on the organization but may be difficult to quantify.

Learning Objectives

Explain the purpose, characteristics of quality loss data and the basic ways loss data can be organized for analysis.

Discuss risk mapping and how it is used as a key risk management tool.

Skills Application Case

Diamond Creek Resorts International, Inc. (DCRI)

Learning Objective #1:

Discuss the purposes of qualitative and quantitative analysis and characteristics of each.

I. Qualitative Analysis

Purposes

The “what” analysis

Identification and evaluation of loss exposures that cannot be easily measured by traditional statistical or financial methods

Qualitative Analysis

Attempts to assign relative values to determine implications and scope of effects risks have on an organization; does not try to assign hard financial values to assets, expected losses and cost of controls

Helps management understand the potential impact of the organization’s ultimate risks on performance

Qualitative Analysis

Characteristics

Conducted using questionnaires, surveys, task forces, workshops and collaboration with a variety of internal and external knowledgeable groups related to an organization

Frequently addresses the following questions:

Should we do this?

What is the impact on the organization’s reputation or morale?

II. Quantitative Analysis

Purposes

The “how much” analysis

Attempts to accurately measure risks by using acceptable traditional methodologies to calculate relative numerical values

Quantitative Analysis

Characteristics

Conducted by using analysis of losses, exposures, costs, benefits and financial statements

Frequently addresses the following questions:

Can we do this?

What is the financial impact of this?

III. Reasons to use both Qualitative and Quantitative Analyses

Valid answers are needed, e.g., predicted losses, value of claims

Costs and benefits are primary factors of decision making

Non-monetary factors are part of the decision-making process, e.g., reputation, morale and citizenship

Learning Objective #2:

Explain measurement scales and areas of qualitative analysis.

II. Measurement Scales of Qualitative Risk Exposures

Identification methods should be used to analyze those qualitative risks that could have a potentially harmful impact on the organization, although they are not subject to financial measurements

Measurement Scales

Measurement scales depict relative values that are not easily quantified

Critical risks – assigned to a level to capture their critical nature to the organization, e.g., losses that could bankrupt the organization, threaten survival or stop operations

Important risks – could result in losses that would require the organization to borrow external funds to continue operations

Measurement Scales

Less important risks – could result in losses with a low financial impact that would not harm operations or could be paid from existing cash flows

Measurement Scales

Severity level measurement scales

High severity

Moderate severity

Low severity

Measurement Scales

Probability or frequency level measurement scales

High likelihood of occurrence

Moderate likelihood of occurrence

Low likelihood of occurrence

III. Areas of Qualitative Analysis

Management’s appetite for risk

Company history

Long-term objectives

Growth mode or stage in growth cycle

Financial stability

Market maturity

Competition and the need to take risks

Public image

Appetite for risk vs. financial ability

Areas of Qualitative Analysis

Innovation, product development, and marketing

Criticality to the organization

Market positioning and market share

Competition

State-of-the-art product development

Areas of Qualitative Analysis

Business interruption exposure

Technology

Production capacity

Degree of automation/Internet marketing

Nature of operations, e.g., inherently hazardous

Areas of Qualitative Analysis

Contractual

Enforceability of hold harmless and indemnification agreements under applicable jurisdictions

Willingness and financial ability of other party to perform

Financial capability and attitude of insurers providing additional insured status and contractual liability

Areas of Qualitative Analysis

Compliance and regulatory requirements

Industry subject to heavy regulation

Management awareness of regulatory governmental requirements

Possible industry and voluntary regulation

Penalties, fines, and public image

History of enforcement

Areas of Qualitative Analysis

Safety (internal and external)

Union concerns related to safety

Ergonomic audits

Existence of safety programs

Level of management support for safety programs

Ability to recruit and retain work force

Areas of Qualitative Analysis

Implications on employee productivity

Crisis management plan

Disaster recovery

Security plan

Possibility of terrorism

Areas of Qualitative Analysis

Social responsibility and citizenship

Industry profile – high or low

Management’s concern with reputational risks

Effect of negative press

Use of outside auditors

Areas of Qualitative Analysis

Internal policies

Audit and oversight

Internal

External

Board involvement

Areas of Qualitative Analysis

Employment issues

Leasing

Contract

Seasonal

Mobile workforce

Employment Practices Liability (EPL)

Areas of Qualitative Analysis

roduct guarantees

Product recall

Ethics policies and procedures

Learning Objective #3:

Discuss the assessment of broad loss exposures that may have a financial impact on the organization but may be difficult to quantify.

IV. Financial Assessment

Purpose – to identify and evaluate those broad loss exposures that may have a financial impact on the organization and are difficult to quantify

Financial Assessment

Revenue growth

Relative to increase in expenses and fixed costs

Improvement of market share compared to overall growth in market

Compared to competition either in industry or trade area

Financial Assessment

Profitability

Criticality

Importance of profitability to the organization

Organization’s profit margin

Nature of organization

Stage of growth cycle

Shutdown

Financial Assessment

Adequacy of return, e.g., total dollars, earnings per share, profit margins

Management’s overall expectations

Budget

Enough return on its investments to fund other opportunities

Financial Assessment

Industry standard – comparison to the industry and competitors

Stockholder expectations

Management implications – bonuses, stock options

Financial Assessment

Financial capacity – the organization’s ability to fund projects, activities, etc.

Current needs vs. future opportunities

Retention vs. transfer options

Liquidity and cash flow

Financial Assessment

Long-term debt and cost of capital

Credit rating

Borrowing costs

Outstanding letters of credit

Retained earnings

Learning Objective #4:

Explain the purpose, characteristics of quality loss data and the basic ways loss data can be organized for analysis.

V. Loss Data Analysis

Purpose – application of various methods of analyzing loss data to identify and understand the potential impact those losses may have on the organization’s risk management program and the total cost of risk

Characteristics of quality loss data – without a reliable degree of comfort in each of the following areas, the credibility of loss analyses suffer

Loss Data Analysis

Completeness

Enough loss data (frequency); a rule of thumb is at least 5 years of data, preferably 10+ years and at least 30 data points per year

Adequate details about each data record

Understanding components of paid and reserve amounts

Loss Data Analysis

Consistency

Same types of data should be provided for each data record

Consistent policy year, data record year, or calendar year

Consistent recording methodology

Loss Data Analysis

Integrity

Data should be current

Data should be checked for accuracy related to the type of information and reserves from its sources

Loss Data Analysis

Relevancy Data should be current

Data that yields information on matters about which the organization is concerned

Discontinued or divested operations

Acquired operations

Commingling of data

Data not relevant to the loss ­

Loss Data Analysis

Organizing loss data

Four classifications of types of losses

Property

Real property vs. personal property

Location of property

Loss Data Analysis

Perils causing loss

Human perils, e.g., arson, pollution

Economic perils, e.g., strikes, obsolescence, inflation

Natural perils, e.g., hail, earthquake, hurricanes

Large loss report

Loss Data Analysis

Human resources

Employee injuries

Length of employment when injured

Accident repeaters

Cause of injury

Type of injury

Body part injured

Loss Data Analysis

Evaluation of time intervals

Location of accident (whether company location or another location, etc.)

Any other appropriate, relevant or meaningful categorization

Termination

Retirement

Loss Data Analysis

Liability

Litigation report

Large loss report

Net income

Net income losses – decrease of net income or increase of expenses

No loss reports/information for net income losses

Loss Data Analysis

Frequency and severity

Pareto Principle – 80/20 rule – 20% of the causes will result in approximately 80% of the problems

Loss Data Analysis

Number and cost of losses

In each severity range

At each location

By line of coverage

By type of loss

By type of injury

By length of employee’s service

Other demographic data

Learning Objective #5:

Discuss risk mapping and how it is used as a key risk management tool.

VI. Risk Mapping

Risk mapping – a visual analytical tool from which all risks of an organization can be identified and the potential impact can be understood

Risk maps are useful in the following ways:

Serve as a powerful representation of an organization’s vulnerability to unforeseen loss exposures and may be simple or complex

Used to convey important risk information in concert with the risk manager’s recommendations to senior management

Risk Mapping

Support certain risk control decisions

Assist with risk financing decisions

Model the effects of potential exposure scenarios that might develop in the future

Track risk reduction results

Monitor changes in exposures over time

Risk Mapping

A simple risk map consists of a graph divided into four quadrants, each reflecting a different blending of frequency and severity characteristics for each risk

A Simple Risk Map

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VII. Summary

Non-quantifiable risks are subject to identification and analysis

Qualitative risks that are not analyzed can cause significant losses

Qualitative risk analysis requires a different type of thought process from that of quantitative risk analysis

Qualitative risk analysis techniques should be used in conjunction with quantitative risk analysis techniques

Review of Learning Objectives

  • Discuss the purposes of qualitative and quantitative analysis and characteristics of each. (p. 4)
  • Explain measurement scales and areas of qualitative analysis. (p. 7)
  • Discuss the assessment of broad loss exposures that may have a financial impact on the organization but may be difficult to quantify. (p. 14)

Review of Learning Objectives

  • Explain the purpose, characteristics of quality loss data and the basic ways loss data can be organized for analysis. (p. 17)
  • Discuss risk mapping and how it is used as a key risk management tool. (p. 24)

Thank you!

Qualitative Analysis

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