5b

3304 Assignment 5b Project (30 points)

One of the biggest advances in underwriting auto, home, and even small business policies is

predictive modeling (predictive analytics). Some of these models use credit scores and some do

not. You have been tasked by the chief of underwriting at your small insurer to investigate

predictive modeling and provide a white paper on what predictive modeling is and what it might

do for your company. Your insurance company is a regional firm that sells mostly personal lines

and small business. It is experiencing the competitive pressures of companies like GEICO and

Progressive who are taking customers away from your traditional retail agents. While your

company believes it is delivering a high-quality product in both coverage and claims expertise,

price is becoming an ever greater issue. Your assignment is to produce this report for

management. Also include examples of the types of analytic categories you might expect for this

company. For proper citation of references, please consult the APA citation guide in Blackboard.

This must be in your own words. This should be a thorough analysis.